1 publication

• Published Subscription 2 Aug 2021

  A Study of Impact of Advertising on Indian Culture

  By Chinmay Tushar Nagare, Ankita Pathak, Sai Rajendra Chaudhari

  Abstract: Everyday countless advertisements flash on television screens and mobile phones. Advertising, now adays is big business and many industries like magazines, television industry, newspapers, OTTplatforms and many other media are in this race. The Objective of this paper was to study the impactof advertising on Indian culture. To know about celebrities’ impact on product endorsement. Aquestionnaire was distributed to 100 people and data was analyzed with the help of excel. …

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article →