MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Advertising and Brand Management

A Study of Impact of Advertising on Indian Culture

  1. Chinmay Tushar Nagare
  2. Ankita Pathak
  3. Sai Rajendra Chaudhari

Abstract

Everyday countless advertisements flash on television screens and mobile phones. Advertising, now adays is big business and many industries like magazines, television industry, newspapers, OTTplatforms and many other media are in this race. The Objective of this paper was to study the impactof advertising on Indian culture. To know about celebrities’ impact on product endorsement. Aquestionnaire was distributed to 100 people and data was analyzed with the help of excel. Accordingto the data collected the consumer keeps a keen view on advertising like celebrity endorsements,humor, language, clothing, religion, patriotism, festivity, lifestyle, romance, technology, family,friendship, and environment on Indian culture.

Keywords

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