2 publications

• Published Subscription 15 Feb 2024

  Approaches To Eveluating Online Store

  By Dawood Shah Nazari, Dr. Mohammad Salem Hamidi

  Abstract: Even though many customers in the US and Europe often purchase online, even though many customers in the US and Europe often purchase online. Considering this, this study suggests a paradigm to improve researchers' comprehension of consumers' opinions toward internet buying and their propensity to do so. The concept extends the Technology Acceptance Model (TAM) components through exogenous variables and applies them to the situation of online purchasing. The analysis …

  Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 14–18 Read article →

• Published Subscription 30 Jan 2024

  Review on Approaches to Eveluating Online Store

  By Dawood Shah Nazari, Mohammad Salem Hamidi

  Abstract: The development of internet shopping has caused substantial changes in customer behavior and the evolution of online retailers. This paper aims to explore various approaches to evaluating online stores and their impact on customer experience. The study looks at the following aspects: Theoretical Model for the Unified Online Customer Experience: The research proposes a theoretical model for a unified online customer experience, drawing from existing literature on consumer behavior in …

  Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 35–40 Read article →