2 publications
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Published Subscription
Customer Perception of Pricing Strategies and Their Influence on Hotel Booking Decisions: Evidence from RajasthanBy Lokesh Kumar, Deep Kumar Mathur, Kuldeep Singh Gour, Ankur Tak, Sandeep Saxena, Praveen Sharma
Abstract: The growing competitiveness and fluctuating demands of tourism are a challenge to the hospitality industry, and the issue of prices is a critical issue that determines the choice of hotels to stay. Hotels commonly vary the price of their rooms using dynamic, seasonal, discount, and corporate pricing to maximize their occupancy and income. Price differences, however, are seen differently by customers, and this poses a challenge in ensuring price transparency, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 · pp. 17–28 Read article →
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Published Subscription
Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism SectorBy Lokesh Kumar, Deep Kumar Mathur, Kuldeep Singh Gour, Ankur Tak, Sandeep Saxena, Praveen Sharma
Abstract: Pricing in the hospitality industry is a critical factor in the determination of reservations by customers in the hospitality industry, which is very competitive. Nevertheless, even though the dynamic and promotional pricing models were widely used, there is not much empirical evidence on what dimension of pricing would have the strongest influence on accommodation booking behavior. The main issue is how various pricing perceptions e.g. fairness, corporate pricing, seasonal adjustments, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article →