1 publication

• Published Subscription 28 Jul 2025

  A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce

  By Dimple Dilip Kumar Tanwar, Bharat Kisan Shirgaonkar

  Abstract: Consumer trust is a fundamental determinant of purchasing behavior in the digital marketplace. This study investigates the strategic role of online ratings and reviews in fostering trust among e-commerce consumers. By examining key factors such as review authenticity, sentiment trends, and platform credibility, the research explores how online feedback influences trust formation and purchase intent. Using a mixed-method approach, including surveys, other researcher opinion results highlight that transparent review processes, …

  Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article →