2 publications
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Published Open access
Social Media Platforms: A case Study on Promoting Tourism in Nainital District, UttarakhandBy Dr. Amanjeet Singh Sethi, Sugandha Joshi, Taruna Bhasin, Tripta Negi Mehra
Abstract: This research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 7–13 Read article →
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Published Subscription
Digital Food Apps: To Analyze Factors Affecting Online Food Services in Haldwani CityBy Dr. Amanjeet Singh Sethi, Ritvik Dubey
Abstract: Single window for ordering food from a broad array of outlets, digital food delivery apps, have become the norm over the last few years. This development has revolutionized the outlook of the society by delighting clients of various age brackets. In the present times, the customers have a choice from a broad range of food outlets delivering them food to their locations with finest offers and reasonable prices. This certainly …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 13–20 Read article →