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A study on consumer satisfaction towards mobile app banking systemBy Jatinder Kaur, Nikunj, Dr. Monisha Gupta Vashishta
Abstract: This executive summary provides an overview of a study. Through this study, we aim to gain insights into consumer perceptions, experiences, and satisfaction levels with mobile app banking systems. By employing rigorous research methodologies, including surveys, interviews, and usability testing, we seek to identify key drivers of satisfaction and areas for improvement. The findings of this study will not only benefit banks and financial institutions in refining their mobile banking …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 7, Issue 1, 2024 · pp. 124–141 Read article →