1 publication
-
Published Subscription
From Start-up to Scale-up: Strategies for Building a Successful E-commerce Entrepreneurial Venture in IndiaBy Krati Sharma, Himani Sharma, Sahaj Jain, Rhythm Verma, Chirag Sukhwal, Samyak Gupta
Abstract: The e-commerce industry in India has been rapidly growing in recent years, with increasing numbers of start-ups entering the market. Success does not come easily, though. This research paper aims to identify strategies for building a successful e-commerce entrepreneurial venture in India, with a focus on the transition from start-up to scale-up. The research methodology involved a review on case studies of successful e-commerce ventures in India. These suggest that …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 110–118 Read article →