1 publication

• Published Subscription 15 Jul 2019

  A Study on Types of Brand Preferences

  By Kamal Sharma

  Abstract: Today’s customer is well aware of his needs and requirements and that is what defines their brand preferences. Some prefer the brands which are easily available and have competitive rates while some go for quality and durability. This paper will throw some light on various preference models in today’s market which vary from place to place and customer to customer.

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 10–13 Read article →