MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Advertising and Brand Management

A Study on Types of Brand Preferences

  1. Kamal Sharma

Abstract

Today’s customer is well aware of his needs and requirements and that is what defines their brand preferences. Some prefer the brands which are easily available and have competitive rates while some go for quality and durability. This paper will throw some light on various preference models in today’s market which vary from place to place and customer to customer.

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