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Effectiveness of Television Advertisement Towards Eating Habits of Children in Tirupur CityBy M. Prakash, R. Karthikeyan
Abstract: This research emphasizes on the impact of television food advertisement on the eating habits of children; for this, the study is conducted on 160 respondents in Tirupur city; data were analyzed by percentage and Garrett ranking technique under convenient sampling techniques. The study concentrated on the elements of television advertisements that influence children to seek food products and the kinds of foods that children demand after viewing advertisements on television. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article →