This research emphasizes on the impact of television food advertisement on the eating habits of children; for this, the study is conducted on 160 respondents in Tirupur city; data were analyzed by percentage and Garrett ranking technique under convenient sampling techniques. The study concentrated on the elements of television advertisements that influence children to seek food products and the kinds of foods that children demand after viewing advertisements on television. Children are a particularly susceptible target market and are readily seduced by marketing. The primary goal of the research is to understand how youngsters consume food and what they like to buy. The children will insist their parents to buy the product after they watch the TV food advertisements. The report also reveals what parents think about food advertisements on television. According to national legislation and advertising standards, advertising to children is the act of promoting or advertising goods or services to children. Children come across advertising through TV, radio, billboards, magazines and newspapers; and innovative forms of advertising are developing all the time. It is important for young children to know that advertisers are trying to make you buy something. Advertising has a significant impact on society today because it particularly targets the brains of children. Advertisers target children because they can easily lure them. Children insist their parents to purchase what they see or hear on television. Advertisers choose children because they are easily influenced, and they spent money if they find something interesting. Children are encouraged by advertisements to convince their parents to buy the things featured in the ads, regardless of how beneficial they may be. If they are not given the product, the children often become stubborn. Children frequently lose the capacity to live alife devoid of materialistic delight after viewing the glitter of TV. Kids are frequently more drawn to expensive branded goods.
