1 publication

• Published Subscription 7 Feb 2025

  Review Article on Customers’ Satisfaction Towards Sports Wears

  By Rajakrishnan Manivel, Mohanalakshmi R R,

  Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …

  Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article →