Review Article on Customers’ Satisfaction Towards Sports Wears

Rajakrishnan Manivel; Mohanalakshmi R R,

Abstract

This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction within the sportswear sector. This review contributes to both academia and industry by providing insights into the evolving landscape of customer satisfaction in the context of sportswear. Businesses that can effectively handle these elements stand to improve brand reputation, customer loyalty, and customer happiness. Apart from giving significant insights for scholars, this research is also highly relevant to industry professionals, presenting recommendations for sportswear companies looking to satisfy their clients' changing needs. Finally, by providing useful suggestions for both research and business practices, this analysis significantly adds to the body of knowledge on consumer satisfaction in the sportswear industry. Since consumers frequently balance affordability and quality, price perception is another important element influencing purchase decisions. Value-for-money products and competitive pricing tactics increase customer satisfaction. Additionally, client loyalty and repeat business are strongly impacted by service quality, which includes smooth online and offline purchasing experiences, customer assistance, and after-sales services.