1 publication

• Published Subscription 17 Jul 2026

  The P-Mactr Matrix: a Reality-Weighted Strategic Evaluation Framework for Modern Industries

  By Shahil Khaniya, Khushboo Vasani, Nilesh Khanderiya

  Abstract: Traditional portfolio frameworks such as the BCG and GE–McKinsey matrices prioritize market growth and relative market share, often overlooking cash-flow durability, regulatory exposure, and technological defensibility. In contemporary markets characterized by capital intensity, accounting distortions, and policy volatility, growth-centric models frequently misclassify strategic strength. This paper introduces the P-MACTR Matrix, a reality-weighted strategic evaluation framework built on seven dimensions: Profitability Reality, Market Share, Market Growth, Cash Flow Strength, Competition Intensity, …

  Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 31–35 Read article →