1 publication

• Published Ahead of print Open access Article 24 Jan 2023

  Corporate Rebranding

  By P. Megaladevi, S. Vasanthakumar, Rubasree, Karthikselvan

  Abstract: The companies engaged in production are changing their brand names are frequently. They do this for the changes they do in their brand. The present paper gives understanding about the corporate strategy in rebranding their products and analyzes the impact of such strategies on brand equity. The paper examines the clear-cut view about rebranding strategy in industries, as well as eliminate the competitors in the commodity market, and advertising and …

  Published in NOLEGEIN Journal of Advertising and Brand Management Read article →