1 publication

• Published Subscription 30 Apr 2026

  Digital Platform Preferences and Engagement Patterns in Semi-Rural Karnataka: A Study

  By Pradyumna Padukone, Canute F Rodrigues

  Abstract: Digital marketing has already entered the education sector due to the proliferation of internet access and mobile technology, which offer scalable, cost-effective and targeted means of communication. As the internet is widely and easily available in rural areas, educational institutions can leverage digital marketing there as well. Objectives: The current study examines the digital platform preferences & engagements of SSLC/ 10th students studying in rural and semi-urban areas. Try to …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article →