1 publication

• Published Subscription 30 Apr 2026

  Empathy in Industry 5.0: Humanizing Business Through Customer-Centric Marketing and Branding

  By Sushma Malik, Anamika Rana, Prashant Kumar, Priyanshi Kunte

  Abstract: Industry 5.0 represents a significant transition from automation-centered industrial models to human-centric, sustainable, and inclusive practices that emphasize collaboration between humans and advanced technologies such as artificial intelligence, robotics, and IoT. Unlike previous industrial paradigms focused primarily on efficiency and productivity, Industry 5.0 seeks to balance technological innovation with human values. A key dimension of this transformation is empathy, which enables organizations to humanize technology-driven processes and build meaningful relationships …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article →