2 publications

• Published Subscription 27 Jul 2025

  Digital Transformation and Innovation among Women Micro-Entrepreneurs in Uttar Pradesh: A Thematic Content Analysis

  By Rakshita Verma, Chavi kanwatra

  Abstract: This study focuses on the creative digital techniques used by women micro-entrepreneurs in Uttar Pradesh, India. The utilization of technologies such as WhatsApp Business, YouTube, UPI, and Meesho is identified through a thematic content analysis of secondary data sources, which include publications, journal articles, and platform case studies. The findings show that women in rural and semi-urban settings creatively use low-cost digital platforms to overcome constraints to market access, mobility, …

  Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article →

• Published Subscription 20 Jul 2025

  A Study on Sustainable Human Resource Management

  By Kirti, Rakshita Verma, Manisha

  Abstract: In the age of mounting environmental, social, and economic issues, Sustainable Human Resource Management (SHRM) has become an essential approach to connecting organizational human capital strategy with international sustainability 7objectives. Differing from conventional HRM, which mainly addresses efficiency, compliance, and productivity, SHRM encompasses ethics, environmental responsibility, and social equity principles into practices of human resources. This research examines to what degree SHRM is practiced in Indian organizations, the difficulties encountered, …

  Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–12 Read article →