2 publications

• Published Subscription 13 Apr 2025

  Marketing Communication: A Descriptive Analysis of Cardinal Elements

  By Smita Raj Jain, Sanjay Shrivastava

  Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article →

• Published Subscription 22 Jul 2024

  Unraveling the Dynamics of Workplace Communication: Exploring its Multifaceted Functions in Shaping Organizational Relations

  By Dr. Smita Raj Jain, Sanjay Shrivastava

  Abstract: Communication not only influences external affairs or external relations, nor does it impact only upon business-to-business relations, but it has its impeccable effects on the internal system of organizations. The impact of communication within organizations extends far beyond external interactions, encompassing intricate dynamics within the internal structure. This study delves into the nuanced realms of communication within Corporate and Academic settings, exploring how gender plays a role in shaping professional …

  Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 1–11 Read article →