1 publication

• Published Subscription 29 Nov 2025

  Understanding Behavioral Finance: Foundations, Biases and Implications

  By Mitesh Kadakia, Sathyanarayana Gardasu

  Abstract: Behavioral Finance is a modern approach that explains how people make financial decisions by combining psychology with economics. Unlike traditional finance, which assumes that investors always act rationally, behavioral finance shows that emotions and thinking patterns strongly influence investment behavior. This paper discusses the key ideas and foundations of behavioral finance, including prospect theory which explain how people value gain and loss differently, and various cognitive and emotional biases that …

  Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 8, Issue 2, 2025 · pp. 73–77 Read article →