1 publication

• Published Subscription 30 Jan 2025

  Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance

  By Abha Gupta, Shrutika

  Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article →