1 publication

• Published Open access 12 Dec 2017

  Opportunities in the Emerging Market Economies

  By Bijal Mehta, Rasansnda Panda, Sravya Vatsavayi

  Abstract: Emerging markets are an attractive opportunity for businesses to enter and invest in due to the rapid rise in development, high potential and a fast paced high economic growth. Many developed markets are saturated with competition and slow economic growth, so the focus has shifted to developing markets, also known as the 86 percent markets as they consist of 86% of the total global population. Emerging markets are the future …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 1–10 Read article →