1 publication

• Published Subscription 26 Jun 2020

  A Conceptual Study on Reflected Learning and Emerging Challenges in Digital Journey

  By Jayadatta S, Vinod N. Sambrani

  Abstract: Today, for most kind of businesses, digitalization is a fundamental agent of transition. As such, digitalization is not a unitary issue. Digitalization can be approached in various ways as it provides opportunities and threats on various dimensions. The present research paper identifies and also examines four stages of marketing’s digitalization journey till date, and also points of interest along the way. The journey of digitalization provides a narrative and metaphor …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 1–15 Read article →