NOLEGEIN Journal of Leadership and Strategic Management
Volume 3, Issue 2 (2020)
Published
Table of contents
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Leadership Lessons
Abstract: Administration, managerial skills and leadership are different concepts. A good leader is multi-skilled and has leadership qualities and traits. It is not necessary for a great leader to have all the leadership traits; every great leader has a unique leadership style. A good leader understands the concept of motivation, keeps his/her people motivated and has a positive attitude towards them. Autocratic, directive, participative and democratic are the various leadership styles …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 1–5 Read article
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Central Initiatives of Organizational Leaders for Economical Solace in Post-COVID Situation
Abstract: The dexterity of a nation like India vastly depends upon the substantial growth of economy where the real flow of accomplished tasks is truly comparable with the available financial affluence in deed. That is why all the trained organizational leaders are absolutely concerned regarding the same, and they are undoubtedly advisable to enhance the productivity, and prior to that, they are largely aiming at the eight pieces of marketing, such …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 11–17 Read article
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Tourism Market in India—Comparative Analysis
Abstract: To promote tourism in India, initiatives are taken by the state and central authorities. Gaps in the centralized promotional campaign, “Incredible India”, are identified. The methodology includes collection of secondary data and discursive analysis. Information relevance, promotion strategy, and key events and places were used for the comparative analysis for the purposes of the article. The mentioned three factors need to be added to the centralized campaign, to give a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 18–29 Read article
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Corona Response: The Case Study of Bhabhiji Papad
Abstract: This is a business case study. It is about how a company saw opportunity in Covid19 and launched new product to meet the market demand. Due to Covid19, there is a demand of products that develop immunity. Bhabhi ji papad launched a product that builds immunity. This product got lot of media attention. The product was launched by central minister Mr. Arjun Ram Meghwal. The case study is designed to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 30–32 Read article
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Emerging Dimension of Management Education in India
Abstract: Management education is considered as elitist as it attracts young men and women who are usually motivated by the positive consequences associated with management education. In India, higher education, especially management education, is witnessing an exponential growth in terms of number of institutes imparting management education which are usually termed as business school. The management education plays an essential role in today's dynamic business environment. The rapid trend of globalization …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 6–10 Read article