Corona Response: The Case Study of Bhabhiji Papad

Dr. Trilok Kumar Jain

NOLEGEIN Journal of Leadership and Strategic Management

Corona Response: The Case Study of Bhabhiji Papad

Dr. Trilok Kumar Jain

Abstract

This is a business case study. It is about how a company saw opportunity in Covid19 and launched new product to meet the market demand. Due to Covid19, there is a demand of products that develop immunity. Bhabhi ji papad launched a product that builds immunity. This product got lot of media attention. The product was launched by central minister Mr. Arjun Ram Meghwal. The case study is designed to help the readers to discuss the situation.

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How to cite

Dr. Trilok Kumar Jain. Corona Response: The Case Study of Bhabhiji Papad. NOLEGEIN Journal of Leadership and Strategic Management. 2020;3(2):30–32.

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Article details

Journal: NOLEGEIN Journal of Leadership and Strategic Management
Issue: Volume 3, Issue 2 (2020)
Pages: 30–32
Published: Dec. 2, 2020

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