MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Advertising and Brand Management

Facebook as an Effective Social Media Communication: SWOT Analysis by Heterogeneous Populace

  1. Satish R. Gaikwad
  2. T. Sangameshwar Rao

Abstract

Facebook is the largest Social Networking Site, whoever claims the age of 13 years, can create anaccount. All users can create groups, share and receive photos, personal information, opinions, asdesired by the users without any restrictions on the shared contents. Facebook also allows anyonecan advertise, sell and buy any product. As of today across the globe Facebook has become thebiggest tool for social empowerment for all age groups. But on the other hand Facebook also facingplenty of controversies like user privacy issues, fake accounts, platform for communal riots, hatespeech, fake news, psychological addiction, copyright violation, plotted clandestine conspiracy andlow self-esteem. This research study critically examines on each aspect of Strengths, Weaknesses,Opportunities and Threats by Facebook users. This study finally comes out with valid suggestions toimprove the required government interventions as desired by the respondents to groom good civilsocieties.

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