The Impact of Color and Neuromarketing on Purchasing Preferences

Ganesh Radhakrishnan

Abstract

The impact of color and neuromarketing on purchasing preferences is that the brain can associate the following colors, save these as memories in your heart. The intention is to demonstrate how color affects consumers. Whether they are concerned with the packaging and size or the product. Students between the ages of 20 and 27 were selected for this study. There were 30 participants on consumer preferences regarding color choices and 50 on the impact of color and product features on purchasing. To determine the preferred option, 24 photos of three products in three colors are displayed together with ten neuromarketing questions. The results show that color influences consumer behavior and size, color and appearance are 100% important in influencing purchasing behavior without forgetting it. In short, yellow, blue and red have a psychological impact and visual neuromarketing has an impact on purchasing decisions. There's a whole world to explore when everyone is in control of their own thoughts and emotions. The hues yellow, blue, and red were discovered to have strong psychological effects, suggesting that visual neuromarketing strategies can significantly influence consumer decision-making processes. This study emphasizes the complex relationship between colour perception and customer preferences, implying that more investigation into how colour influences people's thoughts and emotions can provide significant information for marketers and product designers