54 publications
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The Impact of Color and Neuromarketing on Purchasing PreferencesBy Ganesh Radhakrishnan
Abstract: The impact of color and neuromarketing on purchasing preferences is that the brain can associate the following colors, save these as memories in your heart. The intention is to demonstrate how color affects consumers. Whether they are concerned with the packaging and size or the product. Students between the ages of 20 and 27 were selected for this study. There were 30 participants on consumer preferences regarding color choices and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 38–43 Read article →
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Pricing Dynamics in the Global Marketplace: A Comprehensive Analysis of Cost, Value, and CompetitionBy S. SHIMPI, Ganesh Radhakrishnan
Abstract: The most common pricing methods used by international companies are based on price, customer value and competition. The aim of this study, in addition to data, is to analyze the current state of advertising costs worldwide, identify copywriters and leading publishing houses, and provide further research opportunities. To this end, we used bibliometric methods to identify relevant literature in four databases: Web of Science, Emerald, Elsevier, and Spell. A total …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 32–44 Read article →
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Advancing Business Success Through Precision Marketing: A Study on Customer Segmentation and Profitability in the Republic of MacedoniaBy S. SHIMPI, Ganesh Radhakrishnan
Abstract: The basic function of businesses is communication between the business and customers. From a company-wide perspective, customers can be divided into profitable and non-profit customers. Companies have a special interest in profitable customers, and all marketing activities are aimed at retaining them and turning them into loyal customers. It's never fun to manage to let go of customers who aren't good for the company. On the contrary, it may appear …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 5–10 Read article →
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Using Work Breakdown Structure to Optimize Project Management: A Complete GuideBy Ganesh Radhakrishnan
Abstract: One of the most effective tools for project managers is the work breakdown structure (WBS).It is the foundation of effective planning, execution, control, status and reporting. All tasks included in the WBS must be defined, estimated, planned and budgeted. WBS is the structure and code that unifies and influences all business activities (scope, time and cost). This in-depth manual examines the goals, scope, organization, process, roles, and advantages of applying …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 19–25 Read article →
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The Combination of Neuromarketing and Artificial Intelligence Technology Allows Marketers to Understand Customer Behavior, Thoughts, And Preferences.By Ganesh Radhakrishnan
Abstract: In real time, people have decided to transcend their own intelligence to better understand the world and live a better life, creating intelligence. Robots, smartphones, machines and software, which were pure creations of science fiction writers more than a decade ago, are becoming increasingly necessary in our daily lives, and it is not true that business, especially business, will benefit from them. Considering that neuromarketing is fundamentally based on technology, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article →
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Exposing the Strength and Intricacy of Influencer Marketing: Techniques, Mentalities, and Effect on Consumer BehaviorBy Ganesh Radhakrishnan
Abstract: Influencer marketing has become an important marketing strategy in recent years that uses the power of social media to attract the attention of target audiences and increase brand awareness/ brand ambassadors. The purpose of this article is to analyze the complexity of the economic impact by analyzing its changes, researching its benefits, and analyzing its impact on people, consumer behavior, and product benefits. An outline of influencer marketing's definition, history, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 21–28 Read article →
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Marketing's Take on Corporate Social Responsibility: Creating Long-Term Brands with Social Impact ProjectsBy Ganesh Radhakrishnan
Abstract: The term "corporate social responsibility" (CSR) describes the extra efforts that a single corporate organization makes for the benefit of society and the environment at large. This program is a way for the businesses to give back to the community that provides them with revenue. Businesses can develop a durable brand image by focusing on societal issues related to the environment, economy, and social issues. Clients will view such businesses …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 28–34 Read article →
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Best learning site for logistics managers in the 21st century - Six SigmaBy S. SHIMPI, Ganesh Radhakrishnan
Abstract: Six Sigma is a term used in statistics to refer to standard deviation and is a measure of the measurement of standard deviation. A series of actions or modifications to the procedure. It is used for three things: development process, process Design/Development and Process Management. This is a disciplined process focused on development and delivery. Nearly perfect products and services. Evaluate the effectiveness of our processes according to customer needs …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 22–28 Read article →
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Culture And Customer JourneyBy Ganesh Radhakrishnan
Abstract: Culture dominates the human soul, starting from tradition and conceptualization of culture. It can be described as the outcome of common customs, standards, and values that are passed down from generation to generation among members of a society.. Keeping this fact in mind, in a country with a rich heritage like India, it is important to learn how decisions can be well informed to create a culture so that Indian …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 16–21 Read article →
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Tools for Strategic Success in OrganizationsBy Ganesh Radhakrishnan
Abstract: The capacity of a business to hold onto its workforce is known as employee retention. Employee retention has grown in importance. Employers adopt a variety of strategies to keep their staff. Because it becomes more expensive to hire and educate new personnel, a high staff turnover rate has an impact on the organization's profitability. It is a useful tool for strategy in company. Those who do not accept defeat salaries, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 29–38 Read article →
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Exploring And Working in The Complex World of Digital MarketingBy S. SHIMPI, Ganesh Radhakrishnan
Abstract: As we approach 2024, navigating the complex world of digital marketing presents many opportunities but also increasing challenges. For digital marketing companies, the right decisions are not only beneficial but also important for a successful digital journey. Organizations like Creative Ideas have been supporting the growth and development of entrepreneurs since 2002 and are a leading digital marketing organization in the world, shining a light on creative innovation and expertise …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 20–25 Read article →
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Credit Card: 2024 UsageBy Ganesh Radhakrishnan
Abstract: This study aims to understand credit card awareness (CCL) and credit card usage behavior (CCUB) in India. A survey was conducted; a survey with 400 respondents who use credit cards in India. The survey used to collect data had three sections: demographics, CCL, and CCUB. To assess CCL, consumers are asked to rate their knowledge of credit card terms and conditions, while CCUB measures using five questions. CCL was found …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 7, Issue 1, 2024 · pp. 111–117 Read article →
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No More Wasting Money on Ad Spends Build Your Brand BiggerBy Ganesh Radhakrishnan
Abstract: We hate to see how much money is wasted on business today. Especially when we are a small business, we make more money than we spend, which is so sad! As an entrepreneur, we need to know how much we want to invest in our business and the quality. But we know how painful it is to spend a lot of money from our business and get nothing in return. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 10–13 Read article →
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Digital Marketing Toolkit for Entrepreneurs [2024]By Ganesh Radhakrishnan
Abstract: These days, one of the most crucial business techniques is digital marketing. Many individuals use the internet to research companies and items because they are interested in learning more about the things they are buying. You can reach your target audience through the channels they currently use by employing various digital marketing methods to promote your brand and products online.To grow your audience, you can use a range of digital …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article →
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Manage Change Time Quickly and EffectivelyBy Ganesh Radhakrishnan
Abstract: In this era of rapid change, effective change management is vital for every organization. The purpose of change Management is about maximizing profits while minimizing the risk of failure during change. This document aims to provide a deeper knowledge of change management, with a focus on communication as one of its core levels. What’s important is the success of change depends on effective communication? Good communication is always considered a …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 13–20 Read article →
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Effects of Product Packaging on Consumer Perception and Intention to PurchaseBy Ganesh Radhakrishnan
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article →
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The Impact of Music on ConsumersBy Ganesh Radhakrishnan
Abstract: Are there any features in advertisements, such as humor, gender, colour, music, etc., that only make us like the products in the message, or can they affect our behavioral patterns? Music is a fantastic tool to keep your brain active as you age. You may listen to it or play it. It offers a complete mental exercise. Studies have indicated that music listening can enhance mood, mental clarity, memory, and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article →
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The Marketing Mix's Nine PointsBy Ganesh Radhakrishnan
Abstract: The goal of marketing is to place the appropriate good or service in front of the appropriate audience at the appropriate moment. It includes all aspects of the business cycle, including production, distribution and sales. It also entails figuring out how to express the demands of the consumer and comprehending their wants. 9Ps of marketing can be applied to many types of businesses. With the world becoming more and more …
Published in NOLEGEIN Journal of Business Risk management · Vol. 7, Issue 1, 2024 · pp. 13–16 Read article →
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Consumer Behavior's Convergence and DivergenceBy Ganesh Radhakrishnan
Abstract: The uniformity of consumer behavior will not result from the convergence of technology and the elimination of wealth disparities within states or nations. Instead, consumer behavior may become more diverse due to cultural differences. The price difference will be more affected as consumers' income is aggregated within states / across the country. This phenomenon makes it even more important to understand the importance of national culture and its impact on …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 19–23 Read article →
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Strategic Brand Marketing CommunicationsBy Ganesh Radhakrishnan
Abstract: Having a strong brand has become the key to business success. Those without a reputation and marketing strategy will have a hard time succeeding in times of crisis. The brands that connect with customers will win. A good ad has a voice message and can also include direct inspiration. Strategic Brand Management and Communications will educate you how to construct a brand, as well as how to develop key brand …
Published in NOLEGEIN Journal of Business Risk management · Vol. 6, Issue 2, 2023 · pp. 20–28 Read article →