Life Insurance acts as an important role in personal financial planning by providing financial security, risk protection, long term savings and wealth management opportunities. The study examines the role of life insurance in personal financial planning among policyholders in Chitradurga, it focuses on factors such as awareness of insurance products, policy benefits, premium affordability, access to life insurance services, and tax benefits, and how these factors influence personal financial planning, primary data was collected from 100 life insurance policyholders using a structured questionnaire, descriptive statistics and regression analysis were used to analyse the collected data, the findings show that awareness of insurance products, policy benefits, premium affordability, and access to insurance services have a significant influence on personal financial planning, while tax benefits have a comparatively lower impact, the study concludes that life insurance plays an important role in financial planning by providing long-term financial security and stability, the study also provides useful information for policyholders, insurance companies, and financial planners. The study also highlights the importance of creating more awareness about life insurance among the public, as many people still have limited knowledge about different insurance products and their benefits. It suggests that better customer support, simple policy information, and easy access to insurance services can encourage more people to invest in life insurance. The results of this study may help insurance companies improve their services and develop customer- friendly policies. It can also help financial planners guide individuals in making better financial decisions. Overall, the study shows that life insurance is an important part of achieving long-term financial security and a stable financial future.
