MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Consumer Behavior & Market Research

Apple (Social Media Strategy)

  1. Karan Jain

Abstract

This Paper aims to foster Apple’s social media strategy to increase the revenue as well as better strategic marketing plans. Apple has a very unique approach to how to use social media platforms. They have a face book and twitter account but they actually never posted anything. Apple also has an Instagram but it is only to feature photos of their I-Phone campaign. This picks the question that why doesn’t take advantage of the huge social media following by posting its products on Face book, twitter and Instagram.

Keywords

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