The online food delivery service has become a very popular service nowadays to the consumers ofBangladesh. People are using this service and becoming loyal of it. Due to the outbreak ofCOVID-19, now people prefer to order more food using online food delivery apps. Considering brandloyalty to the customers, this study was basically aiming to analyze the impact of marketing mixelements. A Cross-sectional causal questionnaire survey was done from 5th August 2021 to 25thSeptember 2021. There were two types of variables: one is independent variable; another isdependent variable. In this study, brand loyalty was dependent variable and marketing mix elementssuch as product, price, place, promotion, physical evidence, people and process were independentvariables. To fulfil this strategy, potential respondents who deal with daily online deliver apps wereasked to answer some open ended and closed ended questions. The total sample size was 130. Onlythe people who use online food delivery service/apps were the study population in this study. Peoplefrom different sex, age and income were selected as respondents. After collecting the data, it wasfound that only place and physical evidence have impact on brand loyalty. No multicollinearity hasbeen found between the independent variable and therefore the model was statistically significant. Tovet more reliability and consistency, this research would demand further works.
