NOLEGEIN Journal of Consumer Behavior & Market Research
Volume 5, Issue 1 (2022)
Published
Table of contents
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A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana
Abstract: Sales promotion strategies are categorized as in-store and out-of-the-store promotions. The primary goal of this research is to investigate the relationship between how customers perceive sales promotion methods and how that impression influences their purchasing decisions. Purchase behavior in this study has been identified as the store loyalty, the basket size, and the shopping frequency. These aspects have been highlighted in FMCG markets, which are typified by low involvement items, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers ofBangladesh. People are using this service and becoming loyal of it. Due to the outbreak ofCOVID-19, now people prefer to order more food using online food delivery apps. Considering brandloyalty to the customers, this study was basically aiming to analyze the impact of marketing mixelements. A Cross-sectional causal questionnaire survey was done from 5th August …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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Case Study Flipkart (A): Transitioning to a Marketplace Model
Abstract: Conducted case study was attempted towards examining the misperception circulating current e-tailing marketplace concerning misinformation of the platform’s existing product. Reviewing of surfaced product quality challenge further uncovered related issues from the aspect of unhealthy price competition within the Indian marketplace, discrepancy in socioeconomic factors towards proliferation of current e-commerce practice and organizational ability in balancing sales growth to profit gain. Earlier academic studies and theoretical groundworks were reviewed and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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An Empirical Study on Factors Influencing Rural Consumer Behaviour in Select Districts of Telangana
Abstract: Indian urban and rural consumer markets exhibit high degree of variations with regard to consumer behaviour. Many of the urban markets have high density of population, well-developed infrastructure and high connectivity due to communication networks and transportation. The awareness levels of urban consumers are believed to be far better as compared to their rural counterparts. Though about 70% of the Indian population still live in rural areas, the traditional rural …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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The Impact of Quality Service on Customer Perspectives and Satisfaction in Selected Commercial Banks
Abstract: Bank plays a key role in the entire financial system of the nation. The banking industry has become a fundamental part of the nation’s economic development and for the financial welfare of individuals, businesses, nation etc. A particular kind of financial institution that provides services to its customers is a bank. The satisfaction of the consumer is the first goal for all businesses. Banks offer a wide range of services, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article