NOLEGEIN Journal of Consumer Behavior & Market Research Open Access

The Impact of Quality Service on Customer Perspectives and Satisfaction in Selected Commercial Banks

  1. V.T. Dhanaraj

Abstract

Bank plays a key role in the entire financial system of the nation. The banking industry has become a fundamental part of the nation’s economic development and for the financial welfare of individuals, businesses, nation etc. A particular kind of financial institution that provides services to its customers is a bank. The satisfaction of the consumer is the first goal for all businesses. Banks offer a wide range of services, qualified resources, and guarantee to please their clients and keep the ones they already have. Mostly customers are highly satisfied with services provided by the bank. This study is descriptive in nature. A practical sampling technique is used, and the data sample size from Coimbatore is 957.

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