MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Entrepreneurship Planning, Development and Management

A Study on Role of Digital Marketing In Promoting Events At Mm Active In Pune City

  1. Sachin Wankhede
  2. Ishwari Bhandari
  3. Swapnil Kathlewar
  4. Nikhil Khobragade

Abstract

The research project entitled focused on the area of Digital Marketing, which is becoming increasingly important in every organization, with Social Media Marketing Communications playing a significant role. The first part of the project, titled “To Study Role of Digital Marketing in Promoting Events" delves into the service industry in India and later focuses on MM Active India. The project emphasized the importance of Digital Marketing strategies and their impact on Event Services sector. The key objectives of the project were to maximize marketing impact, tailor marketing activities for specific sectors, optimize marketing channels, learn from best practices, make strategic decisions, and enhance market competitiveness. During the internship, I successfully implemented the insights gained from the project's objectives. I worked on developing comprehensive content strategies, optimizing websites, leveraging social media platforms, and implementing social media campaigns to enhance audience engagement and increase event visibility. Additionally, I recommended strategies to strengthen MM Active India's digital presence and leverage emerging technologies to enhance their services.  The internship provided me with invaluable hands-on experience in the field of marketing communications, allowing me to apply theoretical knowledge gained from my MBA program to real-world scenarios. I had the privilege of collaborating with a talented team at MM Active, which contributed significantly to my learning and professional growth.
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