NOLEGEIN Journal of Global Marketing Open Access

A Study on Social Media's Impact on Society

  1. Bhumika Samal

Abstract

It is difficult to fathom life today without the Internet. The internet has advanced so much in the previous two decades that it now offers all the data a person could possibly require. Social media use is now ingrained in today's youngsters. Youth are so reliant on social media that they are unable to put their gadgets down. Face-to-face encounters have been impacted by the emergence of modern social networking sites. Youth that use social media excessively experience both positive and harmful effects. This research concludes that social media use has both beneficial and negative effects on young people based on the literature that is currently accessible. Nowadays, it is impossible to imagine life without the internet. The internet has advanced so much in the previous two decades that it now offers all the information a person could possibly require. Social media use is now ingrained in today's youngsters. Youth are so reliant on social media that they are unable to put their gadgets down. Face-to-face encounters have been impacted by the emergence of social media networking sites. Youth that use social media excessively experience both positive and harmful effects. This research concludes that social media use has both beneficial and negative effects on young people based on the literature that is currently accessible.
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