NOLEGEIN Journal of Global Marketing

A Study on Fintech and its Impact on Sustainable Development of Green Banking

  1. Devaraju N
  2. Ashwinee G
  3. Arun Kumar R

Abstract

A study has been conducted on Fintech and its impact on sustainable developments of green banking. The purpose of this project report is to understand the impact of fintech in sustainable developments of green banking. The survey was carried out with the use of a questionnaire to acquire primary data from potential users in rural area. Then, from the study of literatures, to assess and analyze the previous works, what research have been carried out in the past, how the researchers have analyzed the subject, what sort of research have been performed, what have been formalized and how can these be useful for further studies has been noted down. Thus, it is essential for every researcher to look into the previous research to analyze what has been identified and how this could help to perform the present research. FinTech services have become a trend in the banking industry. As a result, the financial sector is continuously transitioning from a cash-based system to a more comfortable and safe cashless system, especially online banking services which has become essentially important for all the customers.
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