The Impact of Music on Consumers

Ganesh Radhakrishnan

Abstract

Are there any features in advertisements, such as humor, gender, colour, music, etc., that only make us like the products in the message, or can they affect our behavioral patterns? Music is a fantastic tool to keep your brain active as you age. You may listen to it or play it. It offers a complete mental exercise. Studies have indicated that music listening can enhance mood, mental clarity, memory, and quality of sleep while lowering blood pressure, anxiety, and discomfort. The aim of this study is to examine the effect of music on consumer behavior and to investigate whether there is a relationship between consumers and music at the point of sale. This article is based on a review of empirical studies and quantitative analysis techniques on different types of music and their effects on different aspects of consumer behavior habit. Research shows that music affects the consumer's knowledge, emotions and behavior, especially their attitudes and feelings, the time and money they spend, their feelings and their shopping experience. The effects of music are measured by consumers and at any purchase point of sale, time of purchase, and other environmental factors. This study provides important insights into important issues related to music performance for future research. This study answers several important questions about creating ambient music to create business impact and customer response at any purchase point. Based on a critical review of critical research, this article provides a framework for understanding the impact of music on consumers at any purchase point store/e or retail or mini mall or supermall.