MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Information Technology & Management

Social Marketing Concept and Its Application in Tourism and Hospitality Industry

  1. Dr. Mohit Chandra

Abstract

Social marketing has the potential to influence personal, community and business behaviors throughout the tourism system. It starts and finishes with research, and research is conducted throughout to inform the development of the strategy. Social marketing has established itself as a coherent and valuable discipline, taking the principles of commercial marketing and applying them to the resolution of important social problems.

Keywords

Support