14 publications
-
Published Subscription
Social Marketing Concept and Its Application in Tourism and Hospitality IndustryBy Dr. Mohit Chandra
Abstract: Social marketing has the potential to influence personal, community and business behaviors throughout the tourism system. It starts and finishes with research, and research is conducted throughout to inform the development of the strategy. Social marketing has established itself as a coherent and valuable discipline, taking the principles of commercial marketing and applying them to the resolution of important social problems.
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 26–39 Read article →
-
Published Subscription
Economic Analysis of Advertising Agency ServicesBy Dr. Mohit Chandra
Abstract: We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the US advertising agency industry: what accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger’s (2005, 2008) cost-based theory of bundling, we develop a simple model of an agency’s decision to unbundle as a tradeoff between the fixed cost to the advertiser of establishing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 26–31 Read article →
-
Published Subscription
The Role of Media in Advertisement EffectivenessBy Dr. Mohit Chandra
Abstract: The objectives of advertising were traditionally stated in terms of direct sales. Now, it is to view advertising as having communication objectives that seek to inform persuade and remind potential customers of the worth of the product. The results of researches of online advertising effectiveness show, that there are no agreed factors of measurement of online advertising effectiveness and lot of different approaches exist. The internet offers marketers the widest …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 37–46 Read article →
-
Published Subscription
Analyzing the Relationship between Advertising Communication Skills with Respect to Customer SatisfactionBy Dr. Mohit Chandra
Abstract: Advertising communication is a perception and a process of a source, a message, a communication channel, and a receiver. Receiver sometimes becomes the source of information by communicating the message to his family, peer, and friends. This kind of communication is called word-of-mouth communication, which involves social interactions between two or more people. In order to be aware of information related to decisions, changes, etc., the information is the first …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 24–29 Read article →
-
Published Subscription
Impact of Advertising and Marketing in Hospitality IndustryBy Dr. Mohit Chandra
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article →
-
Published Subscription
Analyzing Impact of Managerial EconomicsBy Dr. Mohit Chandra
Abstract: Economics impacts our day-to-day lives. Economics influences the decisions taken by the managers of business firms or organizations. Any business is a part of an economy. Economic conditions heavily affect the business activities and vice-versa. The per capita income of the citizens will define their purchasing power on the basis of which, the business enterprises will decide what products to be manufactured and sell. A new enterprise has to forecast …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 1, 2020 · pp. 18–22 Read article →
-
Published Subscription
Effect of Product Packaging in Consumer Buying DecisionBy Dr. Mohit Chandra
Abstract: The study was conducted to determine which elements of product packaging (ICPE) Indian Centre of Plastic Environment are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So, packaging performs an important role in marketing and encouraging or even sometimes discouraging the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 19–25 Read article →
-
Published Subscription
Impact of Tourism in IndiaBy Dr. Mohit Chandra
Abstract: The tourism industry is one of the most significant parts of the planet’s economy. It is currently considered a proficient instrument for advancing the monetary development of the host nation. In the last few decades, the travel industry in India has been developing at a fast pace and it has immense potential for creating business and procuring enormous measures of outside trade other than giving a fillip to the nation’s …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article →
-
Published Subscription
Strategic Marketing of Educational Services and Consumer BehaviourBy Dr. Mohit Chandra
Abstract: Students and the parents are aware that the cost of education has been on the rise irrespective of mushroom growth of educational institutions. Already, there is cutthroat competition among various private educational institutions. This competition will become more aggressive if foreign universities open their study centres in India. Albeit quality and employability are the main concerns of responsible institutions, money-minting institutions which aim high rate of return lure and divert …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 1–6 Read article →
-
Published Subscription
Impact of Consumer Behaviour on Hotel SalesBy Dr. Mohit Chandra
Abstract: This paper proposes a conceptual framework to encapsulate our understanding of how consumers’ behavior influences sales in the hotel industry. By embracing a trade-off between price information and product information in hotels, we suggest that firms can better match consumer preferences and needs. The trade-off’s complexity is influenced by the prior knowledge of the consumer’s product and the level of sales in the competitive market. Our framework suggests that tour …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 33–49 Read article →
-
Published Subscription
Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)By Dr. Mohit Chandra
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article →
-
Published Open access
Analyzing Impact of Pollution on Tourism Sustainability in Delhi NCRBy Dr. Mohit Chandra
Abstract: Delhi is the sixth most populated city in the world and is one of the most polluted cities in India. Pollution is the contamination of earth’s environment with materials that interfere with human health, quality of life or the natural functioning of the ecosystems. The various types of pollution include air pollution, water pollution, noise pollution and, finally, the contamination of soil. Other less recognized forms include thermal pollution, which …
Published in NOLEGEIN Journal of Business Risk management · Vol. 1, Issue 1, 2018 · pp. 17–28 Read article →
-
Published Open access
Managing Diverse Workforce Issues & ChallengesBy Dr. Mohit Chandra
Abstract: In modern global times the workforce has become multi cultural and diverse.The strategic functions of Human resources focuses on High productivity, competitive advantage, Value and brand creation. Stress impacts employee performance in terms of anxiety, alcohol abuse, drug abuse etc besides impacting organizational performance due to increase absenteeism, decreased commitment and motivation. The Key to success lies in high morale , team work and unity in diversity. Increasing work force …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 35–37 Read article →
-
Published Open access
Boosting Aging Workforce Productivity in Hospitality IndustryBy Dr. Mohit Chandra
Abstract: This paper highlights the impact of ageing and analyzes Manpower Demand and supply in service Industry. It is an attempt to analyze whether old work force is a liability. Analysis of working agendas can optimize productivity. Research identifies the value and benefits of employing older workers, the fact that older workers generally have experience. Age diverse workforce is like a cocktail with right blend of people to achieve corporate goals.
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 27–34 Read article →