The world of cryptocurrencies is exciting and dynamic. Cryptocurrency is any virtual currency that uses cryptography to secure transactions. Cryptocurrencies lack a centralized issuing authority and instead rely on a decentralised system to record transactions. And issue new units. The use of cryptocurrencies is illegal in some countries, but it is a massive business in others. That authorities have embraced, but cryptocurrency's dominance is undeniable and has taken the market to over $1 trillionIt is supported by the blockchain, a decentralised peer-to-peer network. The process of mining a bitcoin is quite expensive. It has a high toll on resources like money, the users time and electricity. Blockchain technology ensures that all cryptocurrency transactions are recorded in a public financial database. Bitcoin, Ethereum, Ripple are few notable examples of cryptocurrencies. The primary goalof the research is to investigate the fluctuations in the cryptocurrency market. Cryptocurrency is a crucial step towards decentralised currency. Crypto networks are immutable i.e., it cannot be altered or deleted. There are four and half thousand cryptocurrencies. So you don’t need to go to invest your money in 50, 60, 70 cryptocurrency. You just need to pick few good fundamental cryptocurrencies where intrinsic value is high. The study further examines consumers perception towards investment in cryptocurrency.
