14 publications
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Investigating The Role of Trust and Behavioral Barriers in Shaping Investor’s Decision to Delegate Portfolio Management to AI-Driven Robo-AdvisorsBy Nasika Lakshmi
Abstract: AI-based Robo-advisors have emerged at a striking pace across the Indian financial landscape, with disciplined, low-cost investment management options increasingly becoming accessible to a diverse retail investor market. Yet the decision to relinquish portfolio management to these algorithms is one substantial psychological hurdle that many still face. This paper aims to assess the role of trust dimensions and behavioral obstacles in adopting Robo-advisory services among Indian investors. Using secondary data …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 1–9 Read article →
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Investor Confidence in Finance: Challenges of Earnings Management and Accounting ManipulationBy Nasika Lakshmi, Rukma Ramachandran
Abstract: Investor confidence forms the cornerstone of any financial market, and in India, this trust has been repeatedly challenged by episodes of earnings management, corporate fraud, and accounting manipulation. Despite advances in regulatory mechanisms and corporate governance, recent scandals from 2023 to 2025 reveal persistent vulnerabilities that compromise market integrity. This study investigates prominent Indian cases, including the IndusInd Bank derivative accounting lapse, the cooperative credit fraud at DMCSL in Beed, …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 8, Issue 2, 2025 · pp. 51–57 Read article →
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Exploring Learner perspectives on the Role of MOOCs and Online Learning Platforms in Shaping Future Workforce SkillsBy Nasika Lakshmi
Abstract: In an era marked by technological advancement and evolving career demands, MOOCs (Massive Open Online Courses) and online learning platforms have emerged as essential resources for skill development and career readiness. These platforms provide flexible, accessible educational opportunities that combine multimedia lectures, assessments, and interactive content, enabling learners to acquire theoretical knowledge and practical skills necessary in today’s workforce. However, while MOOCs offer numerous benefits, challenges such as low completion …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article →
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Exploring the Role of E-Learning Tools in Transforming Traditional PedagogyBy Nasika Lakshmi, M. Janaki Ram
Abstract: E-learning tools, such as Learning Management Systems (LMS) and virtual classrooms, enable educators to deliver content efficiently, track student progress, and facilitate interactive learning. These tools support various teaching strategies, from self-paced courses to real-time collaboration, enhancing the overall learning experience. This study explores the impact of e-learning tools on the teaching and learning process in higher education, examining both the opportunities and challenges associated with their use. A survey …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article →
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A Comparative Analysis of Indian Currency and Cryptocurrency: The Indian PerspectiveBy Nasika Lakshmi
Abstract: In today's world, digital currencies have become a significant part of our financial systems. The use of physical currency is gradually decreasing as digital alternatives gain widespread acceptance. Over the years, there has been a shift from paper currency to credit cards, and now to digital payment platforms like UPI, which have transformed the way transactions are conducted. Digital currencies provide an efficient and cashless way to make payments, eliminating …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 147–151 Read article →
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Market Reactions to the 2024 Lok Sabha Election: Analysing Nifty 100 Volatility and Trends Pre- and Post-ElectionBy Nasika Lakshmi
Abstract: The Nifty 100 Index, part of the National Stock Exchange of India (NSE), represents the top 100 large capitalization companies listed on the exchange. It includes the Nifty 50 stocks and another 50 large cap stocks, covering various sectors of the Indian economy. The index aims to provide investors with a benchmark that measures the market performance within the economic environment in India and the investment opportunities that exists. The …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 19–25 Read article →
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Exploring the Role of Cognitive Biases in Retirement Savings and Investments in select districts of TelanganaBy Nasika Lakshmi
Abstract: Planning a secure retirement requires clear thinking, but our brains have built-in shortcuts called cognitive biases that can lead us to confusion. Overconfidence might make us take on too much risk, while fearing losses could keep us in low-growth investments. We might favour information that confirms our existing beliefs, blindly follow the crowd, or prioritize immediate gratification over long-term savings. This study investigates the influence of cognitive biases and behavioural …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 7, Issue 2, 2024 · pp. 90–95 Read article →
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Exploring The Impact of E-HRM on Employee Performance: A Systematic Literature ReviewBy Nasika Lakshmi
Abstract: e-HRM (Electronic Human Resource Management) refers to the integration of digital technologies into traditional HR processes to streamline and optimize human resource management activities. e-HRM can encompass a wide range of functions, such as recruitment and applicant tracking, performance management, training and development, compensation and benefits, and employee self-service. By leveraging digital tools and platforms, e-HRM aims to improve the efficiency, accuracy, and accessibility of HR processes, while also enhancing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article →
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Voice Search Revolution: Optimizing Your Strategy for The Vocal EraBy Nasika Lakshmi
Abstract: The study explores the evolving landscape of voice search and its impact on modern business strategies. Voice-activated gadgets and virtual assistants are becoming necessities in everyday life; therefore, businesses need to change their strategies to stay competitive. The study examines into real world examples, such as Amazon, Google, Domino's Pizza, Apple, and Microsoft, showcasing how these entities have successfully optimized their strategies for the vocal era. Businesses may obtain a …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 12–18 Read article →
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Navigating Leadership Horizons: Strategies for 21st Century OrganizationsBy Nasika Lakshmi
Abstract: The study explores the evolving landscape of leadership in contemporary organizations. Conducted exclusively through the analysis of secondary data, the research synthesizes existing insights on leadership strategies and their relevance in the dynamic context of the 21st century. The study examines into diverse sources, ranging from academic journals to industry reports, an extensive review of scholarly articles, industry publications, and case studies, the research synthesizes a wealth of information to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 2, 2023 · pp. 15–20 Read article →
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Empowering Growth: Unleashing the Potential of MSMEs in IndiaBy Nasika Lakshmi
Abstract: Micro, Small, and Medium Enterprises (MSMEs) form the backbone of the Indian economy, contributing significantly to employment generation, innovation, and economic growth. MSMEs are characterized by their relatively small scale of operations and play a crucial role in fostering entrepreneurship, promoting inclusive development, and reducing regional disparities. In India, MSMEs account for a significant share of industrial output, exports, and employment opportunities, making them vital contributors to the country's economic …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 18–26 Read article →
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Published Open access
Examining the Impact of Celebrity Endorsements on Brand Awareness, Credibility, and Purchase IntentionsBy Nasika Lakshmi
Abstract: Celebrity endorsements have been a popular marketing tool for decades. This study aims to analyse the effectiveness of celebrity endorsements in building brand awareness, credibility, and purchase intentions. The study utilizes a systematic review of existing literature to identify key findings and trends. The study may suggest that celebrity endorsements can have a positive impact on brand awareness, as celebrities have the ability to reach a large audience and capture …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 7–12 Read article →
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Published Open access
Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer EngagementBy Nasika Lakshmi
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article →
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Published Open access
A Study on Market Fluctuations in Cryptocurrency and Its Impact on Consumers Perception Towards InvestmentBy Nasika Lakshmi
Abstract: The world of cryptocurrencies is exciting and dynamic. Cryptocurrency is any virtual currency that uses cryptography to secure transactions. Cryptocurrencies lack a centralized issuing authority and instead rely on a decentralised system to record transactions. And issue new units. The use of cryptocurrencies is illegal in some countries, but it is a massive business in others. That authorities have embraced, but cryptocurrency's dominance is undeniable and has taken the market …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 · pp. 12–21 Read article →