Examining How Digital Transformation Affects Business

R. SIVALINGAM; I. ASHIQ MOHAMED

Abstract

The article presents advancements connected to the use of digital technology in all aspects of business, including the potential for digital transformation of a corporation. According to a study on digital businesses, developing companies are concentrating on incorporating digital technologies like social media, cloud computing, analytics/big data, and mobile in order to change the way firms operate. A clear digital strategy backed by leaders who cultivate a culture that is adaptable and creative is crucial to the company's capacity to digitally redefine itself. One distinctive feature of digital transformation is that, as increasingly technologically sophisticated businesses look for new forms of competitive advantage, taking risks is starting to become the norm. Big data, cloud, mobile, and social technologies are, or soon will be, profitable on average, have higher sales, and have a higher market valuation than rivals among businesses where they are essential components of the infrastructure. without a clear vision. However, as with any new technology, cloud, mobile, social, and big data projects come with a number of difficulties. According to the poll, lack of control, incompatibility with current IT systems, and data security concerns are the main obstacles to their broader implementation.