All articles
105 articles
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The Role of Women Entrepreneurs’ Groups in Promoting Entrepreneurship Among Women in Kerala
Abstract: Women have successfully transcended their confinement inside the house by entering various types of professions and services. Increased female entrepreneurship has resulted in a shift in the numerical characteristics of companies and the country’s economic success. Women-owned companies play a vital role in society, encouraging others and creating additional job possibilities in the country. Women have indeed made remarkable strides in breaking free from traditional confinements within their households, venturing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 45–85 Read article
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An Investigation into Customer Contentment with Google Pay
Abstract: In the era of digital transformation, Google Pay, a leading digital payment platform, has revolutionized financial transactions. This study delves into the factors driving customer satisfaction with Google Pay, examining its features, usability, security, and overall user experience. With the widespread adoption of mobile technology and digital transactions, understanding user satisfaction is crucial for service providers and policymakers. This research contributes valuable insights into Google Pay's strengths and areas for …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 32–45 Read article
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Digital Marketing's Impact on Consumer Behavior: A Comprehensive Analysis
Abstract: The main objective of this literature review is to comprehensively analyze the field of electronic marketing (e-marketing) from 2003 to 2023. This review aims to explore various research themes and methodologies found in published articles during this period. By collecting and categorizing a broad spectrum of prior research within the marketing domain, it seeks to contribute to the existing body of literature. This literature review follows a three-part structure, utilizing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–31 Read article
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Omnichannel Marketing and Consumer Behavior in India
Abstract: Today, the advancement of the internet and new technologies affect buyer behavior. This leads to the creation of more and more sales pipelines, forcing consumers to change their purchasing habits. Omnichannel refers to stores available on all physical and virtual platforms. It is a modern business that exclusively uses technology to create a unified customer experience for customers in every interaction. This article examines the omnichannel behavior of Indian consumers …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–21 Read article
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Study on Exploring the User Satisfaction on Electric Vehicles with Special Reference to Youngsters in Sulthan Bathery
Abstract: Electric vehicles offer numerous advantages, including minimal operating expenses due to their fewer moving parts, and their eco-friendliness by reducing or eliminating the need for fossil fuels like petrol or diesel. These vehicles have the potential to replace conventional automobiles and address pressing concerns such as pollution, global warming, and natural resource depletion. By studying people's attitudes towards electric automobiles, this research aims to promote the transition to electric vehicles …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 1–11 Read article
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Mastering Practice Management: Strategies for Success in Today’s Competitive Landscape
Abstract: Efficient practice management strategies play a vital role in maximizing productivity and success inany professional setting. Whether it's a healthcare practice, legal firm, or a consulting business,implementing effective strategies can significantly enhance workflow, improve client satisfaction,and boost overall profitability. This research paper explores the essential strategies for successfullymanaging and growing a practice in various professional fields. Practice management plays acrucial role in the long-term success and profitability of any business, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 45–55 Read article
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A Comparative Analysis of Selected Insurance Plans of SBI and Aditya Birla Sunlife Insurance Companies
Abstract: The design report on the relative study between two plans of two different companies furnishing analogous benefits to the policyholder and the two plans are as follows: (1) Assured Income Plus of ABSLI and (2) Smart Platina Plus of SBI. This study helps gain knowledge of the benefits handed out by plans and their comparison as to which plan gives the maximum returns in different scenarios. Assured Income Plus provides …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 32–44 Read article
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Evasion of Carbon Footprints in Cryptocurrencies and its Prospect Around the Globe
Abstract: The main aim of this study is to determine the evasion of carbon emission in use of cryptocurrency across the world. Stopping global warming caused by humans is crucial if we want to assure a sustainable future. While nations all over the world are actively working toward the sustainability goals, CO2 levels are gradually growing. The annualized energy usage of some crypto assets, like bitcoin, is projected to be comparable …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 20–31 Read article
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A Customer-centric Approach and Integration of Customers into the Development Process
Abstract: This paper tries to depict the part of customer-centric approach and association of clients into developmentprepareover Indian little and medium measured companies. A quantitative investigate at Indian SMEs within thebenefit industry. This specific industry has been chosensince of its intangibility. This makes the environment more competitive and in this way a require for corporate varying qualities is made. This differing quality may be satisfied by a customer-centric approach and client …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 12–19 Read article
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Students Behavior Towards Online Shopping—Study Reference to Kelantanies, Malaysia
Abstract: The study aimed to examine the behavior of students towards online shopping in Kelantan,Malaysia. A quantitative research method was employed, and data was collected through aself-administered questionnaire from a sample of 122 students from various higher educationinstitutions in Kelantan. The results showed that students in Kelantan have a positive attitudetowards online shopping and perceive it as convenient and timesaving. They also showed ahigh intention to shop online in the future. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 1–11 Read article
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Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers
Abstract: It is a fact well documented that the sudden discernible upsurge in the disposable income of the Indian consumers has increased their proclivity towards a more luxurious modus vivendi. Consumers are always in the quest to elevate their standards of living which has brought about a seismic shift in their daily modus operandi. One such exemplification would be the binge-watching behaviour which has been observed amongst Indian consumers especially during …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 23–31 Read article
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The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article
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A Case Study Approach on Challenges Faced in Digital Learning
Abstract: COVID-19 lockdown in India introduced us to many changes in way of living. Digital learning was something most of us had heard but never tried and we were forced to use it. Once the lockdown started extending, education institutions realized that making students sit idle at home can affect them and their parents, as students will be away from books until colleges are reopened. To avoid this disaster, online classes …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 28–31 Read article
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Impact of E-commerce and Digitalization in Growth of Indian Economy
Abstract: In the modern world, digitization is a major economic force, so it is crucial to integrate the economy by developing digital markets. Recent studies reveal that emerging economies are more likely than developed economies to benefit from e-commerce. There are opportunities to boost manufacturing in emerging economies. The nation's digitalization is the focus of the government. The 2015-launched "Digital India" project provided a solid foundation to expand digital operations across …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 16–27 Read article
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Hitches of Online Education: A Descriptive Study in the Ballari District of Karnataka
Abstract: The COVID-19 pandemic has disrupted students' learning process, it has led to the suspension of all educational institutions and examinations, and has forced many students to drop out of the education system. Educational institutions have resorted to online education to ensure that children do not abandon their studies. When this epidemic forced the learning process to be moved online, the education sector faced an unprecedented challenge. While many students spend …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 1–6 Read article
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Study on the Awareness Level of Postgraduate Students on Digital Education (With Special Reference to Sri HD Devegowda Government First Grade College, Hassan, Karnataka)
Abstract: Digital education is an innovative use of digital tools and technology during teaching and learning and is often referred to as technology enhanced learning or e-learning. Higher education covers undergraduate, postgraduate, and doctoral level education Through this, one can learn throughout their life and continue to improve their knowledge and abilities to better meet their needs. Upon the emergence of the pandemic, we have seen the essentiality of digital learning …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 7–15 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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A Structural Change in Demand for Service due to Income Elasticity: A Macro Analysis
Abstract: Present condition shows that India has a higher economic growth. When we talk about which factors are responsible for economic growth. There will be many factors, but the main factor is the demand in service; rapid growth in the service sector that have contributed to overall economic growth. The present study is an attempt to provide a substantial theoretical explanation through demand side to support service led growth. The present …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 8–10 Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers of Bangladesh. People are using this service and becoming loyal of it. Due to the outbreak of COVID-19, now people prefer to order more food using online food delivery apps. Considering brand loyalty to the customers, this study was basically aiming to analyze the impact of marketing mix elements. A Cross-sectional causal questionnaire survey was …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 23–28 Read article
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The Impact of Quality Service on Customer Perspectives and Satisfaction in Selected Commercial Banks
Abstract: Bank plays a key role in the entire financial system of the nation. The banking industry has become a fundamental part of the nation’s economic development and for the financial welfare of individuals, businesses, nation etc. A particular kind of financial institution that provides services to its customers is a bank. The satisfaction of the consumer is the first goal for all businesses. Banks offer a wide range of services, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article