All articles
105 articles
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Consumers Attitude Toward Online Shopping
Abstract: Online shopping is the easiest method to shop for products in the today’s busy world. Previously shoppers have to go to physical shops and buy their products. Now the trend has been changed; and therefore, the shoppers want their required products at their door step. Online shopping is more convenient to the shoppers through which they can have many choices without wasting their time. The present paper examines the online …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 25–32 Read article
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Why Mathematics Is an Easy and Enjoyable Subject in Some Schools in Kerala?
Abstract: Mathematics is considered as the most difficult subject in our schools. As a subject, mathematics has its own characteristics which are different from other subjects. Logical derivation of concepts and problem solving are important in mathematics learning. Due to various reasons, our mathematics periods are time for applying formulae for problem solving in a mechanical way. However, some schools say another story on mathematics – students perform well in mathematics …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 8–12 Read article
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A Study of Impact of Psychographics on Impulse Buying Behaviour with Mediating Role of Brand Loyalty: A Conceptual Framework
Abstract: Customer expectations have changed with the explosive growth of extraordinary customer experience in the store that keep them coming back and making purchase on impulse. The personal and social characteristics play a vital role in shaping the buying behaviour of each individual consumer. Brand loyalty is a positive feeling of the consumer toward a brand and their dedication to select and purchase the same product or service from the same …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
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Digital Food Apps: To Analyze Factors Affecting Online Food Services in Haldwani City
Abstract: Single window for ordering food from a broad array of outlets, digital food delivery apps, have become the norm over the last few years. This development has revolutionized the outlook of the society by delighting clients of various age brackets. In the present times, the customers have a choice from a broad range of food outlets delivering them food to their locations with finest offers and reasonable prices. This certainly …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 13–20 Read article
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A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
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Economics for Sustainable World
Abstract: This report aims to analyze the general business environment of Graphite Corp Limited. Generalizing the manufacturing unit, the main customers and where are they located, the major customers in Australia and outside Australia and their respective market share. This report also aims to discuss the factors that affect the production segment of Graphite Corp Limited. Materializing the overall stability of the business in macroeconomic environment as well as microeconomic environment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 25–32 Read article
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Study On Consumer Buying Behavior – Nagpur City
Abstract: The past decade is the witness of tremendous growth in the technology and online shopping has emerged as a latest trend in the field of e-commerce and it is further going to be expanded in recent future. In the today’s market, almost every company is selling or marketing their products/services online and even most of the companies have their own online portals for selling their products/services online. Now online shopping …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 10–12 Read article
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A Gender-wise Comparative Study on Career Related Aspirations of MBA Students
Abstract: Since last half-century in emerging economies, beyond elementary or basic education, professional and skill-oriented education has become popular as they offer students to aspire for various specialized professions and career-related opportunities. They have gained exponential relevance and in a way, have become imperative. Master of Business Administration or MBA is one the most sought after degrees by students who aspire to become not only management professionals (to be employed under …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 1–9 Read article
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A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District
Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article
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Apple (Social Media Strategy)
Abstract: This Paper aims to foster Apple’s social media strategy to increase the revenue as well as better strategic marketing plans. Apple has a very unique approach to how to use social media platforms. They have a face book and twitter account but they actually never posted anything. Apple also has an Instagram but it is only to feature photos of their I-Phone campaign. This picks the question that why doesn’t …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 43–48 Read article
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Assessing the Impact of Reliance JIO Infocomm Limited on Other Competing Brands
Abstract: This research aims to measure and analyze Counter strategy take by other competitor. Major decision takes by competitors. Measuring Competition Rivalry between Reliance JIO and other competitor like airtel, Vodafone, Idea, Aircel and others with reference to Voice call, broadband, Wireless and wired network, brand awareness.
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 30–34 Read article
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Investigating Service Quality in Banking Sector Using Servqual Model
Abstract: This research was based on a survey conducted through the use of questionnaire. The research is based upon primary and secondary data both. The primary data was collected through a questionnaire designed exclusively for the study. The questionnaire was designed to collect information about demographic profile of the respondents such as age, gender, education and family monthly income. In addition to this various questions related to the knowledge and experience …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 1–17 Read article
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Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article
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Research Study on Effect of Social Media on Consumer Buying Behavior
Abstract: Today is time of online purchasing in marketing. All consumer wants buying a product a good quality with low costs and home delivery or cash on delivery. Social media provide these facilities as cash on delivery, cash back, cashless and quality of product
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 35–42 Read article
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Gender Perceptions in Making High value Purchase Decisions
Abstract: High value purchase decisions like buying a flat or buying a very expensive car involves huge involvement of males and females. However, effort is made to investigate as to what are the obvious and subtle differences in the buying motives and behavior of males and females. Normally consumers go for well-known brands or reputed brands if it involves high value purchase. However, males and females think differently when it comes …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 43–46 Read article
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Comparative Analysis in Piping Industry: An empirical study by Mixed Methodology in Research
Abstract: This paper presents the comparative study of pipe industry regarding to Ashirvad and Finolex pipes with its competitors. Competitive analysis as a method is used in the formulation strategic plans in most organizations; usually it is adopted due to its rational process of making long term strategies. This is the procedure for identifying specific acceptable strategy for each individual organization, by its own particular circumstances. The main aim of this …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 23–42 Read article
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Review on Logistics and Customer Service in Consumer Durable Goods in India
Abstract: The study is conducted to identify the consumer’s expectation on logistics and customer services while purchasing consumer durable goods. Essentially, the study progresses by adopting a model that addresses the consumer value recognition for using online network shopping versus in store purchase. Earlier studies depicted that the buying intention of people over online or offline network were affected by their perception about price, service quality, product quality, availability of products …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 13–22 Read article
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Measuring the Effectiveness of Public Relation on Hotels Sales
Abstract: This paper emphasizes on the role of public relations and its impact on hotel occupancy. The role of public relation in present day society is vastly different because we are living in a complex society and are confronted by a knowledge explosion which is fueled by advanced technology, which changes the role of public relations. Hotels should have a PR personnel/publicist always as part of their bigger marketing plan. Different …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 6–12 Read article
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Road from Urban to Rural India –What FMCG Sector Should Do Different to Drive Growth from Rural Markets
Abstract: FMCG sector in India is poised for double digit growth in next 5 years but the main contribution is expected to come from rural market as urban markets are getting saturated . Besides rural focus , Natural is the another big word in Industry if companies have to board the bus of growth. This trend of Natural ,Herbal and Aryuvedic is growing day by day and Patanjali has been a …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 1–5 Read article
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A Study Of Market Potential For School Busses with Special Reference To Mahindra Truck Bus Division
Abstract: As we know that the tastes and preferences of consumers are ever changing and are not constant. Hence it is very much important for the marketer to know the trend and pattern of the consumers buying behavior. We can get information regarding color, design, size etc. of the consumer by the study of his behavior. Thus the study of consumer behavior helps the marketer in formulating the production policy of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 26–35 Read article