All articles
98 articles
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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The Level of Aggression in Consumers and Non-Consumers of Cannabis in Smoking Form
Abstract: Substance abuse usually begins in adolescence. Adolescents are poly-substance abuser. They mostly widely use tobacco, alcohol and marijuana; nicotine and alcohol are termed "gateway" drugs. The several risk factors have been identified among adolescent substance abuse. These include high level of family conflicts, academic difficulties, mental disorder, depression, conduct disorder and early onset of cannabis smoking. The objective of this study is to see the level of aggression in consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 41–51 Read article
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Impact of FDI: Competition in Indian Defense Sector (1997-2016)
Abstract: Although Foreign Direct Investment (FDI) is believed to be an important determinant of economic growth in developing countries, its impact in the defense sector is very debatable. The present study tries to understand the impact of FDI in the defense sector from 1997 to 2016. Also, it focuses on the effect of market competition in Indian defense industry in the presence of private companies.
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Advantage and Disadvantage of Celebrity Endorsements
Abstract: Owing to their mass appeal and stardom, celebrities are considered great influencers when it comes to branding a product and influencing the audience to buy it. But there are pros and cons to having a celebrity as the brand ambassador and here, we will learn the advantages and disadvantages associated with celebrity branding. This marketing tool has been in use for decades even before the media industry took shape. Brands …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 17–20 Read article
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Services Customer Expectations
Abstract: The goods and services are purchased by the customers for fulfilling particular needs. Needs have specific place in the unconscious minds of the people, where they can reside for a long enough time and also may become an issue. In several cases, usually buying of goods and services might prove to provide best solution for fulfilling that particular need. It is followed by a comparison regarding the expectation and actual …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 13–16 Read article
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Brand popularity among consumers
Abstract: Brand desire is a quintessential step toward grasp purchaser preference behavior, to which buys consequently pay attention to. Brand preferences divulge the type of attributes that a company has to strengthen its role and increase its market share. It also forms a critical center in creating the profitable company method of an organization and offers perception into the development of the product. However, from a bundle of attributes to experiences, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Applications and Concepts of Marketing of Services in a Hotel
Abstract: The Hospitality Industry is seemingly the most lucrative business .This is demonstrated by the galactic development rate of the business in Hotel Industry. The tremendous amount of recent developments and changes in the marketing place has made it necessary for a hotel to become more market oriented in offering their services. The aim is to satisfy the need of customers while being able to attain the organizational needs/goals. In this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 21–24 Read article
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Uses and Gratifications of Photo sharing Using Instagram
Abstract: Even though photo sharing apps like Instagram have witnessed phenomenal growth as a tool for social interaction in India, minimal research has been conducted to understand user gratification from photo sharing in India, although researches have been undertaken on similar topics for other countries (Whiting and Williams, 2013; Malik et al., 2016). In order to address this gap, the researchers aim to explore and discuss the users’ gratifications in sharing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 6–12 Read article
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Triumph of Relationship Marketing Practices in Retention of Customers in Supermarket Chain Stores
Abstract: Owing to the uncompromising competition in today’s business, many companies are required to build a long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since the last decade of the 20th century, especially in the service industry. There are many different relationship marketing tactics implemented for retaining the customer. Hence It has become significant for organizations to find ways, to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 27–32 Read article
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Competitiveness and Innovative Strategies—A Prospective Study
Abstract: Management is required on each level of organization to succeed with business activities. Good management is the boon for companies, which can lead the organization to prosperity. In the present era of globalization, the companies must face varied dynamic challenges; to tackle all these challenges, the management of company should be innovative and competitive. Now company’s management, by using their strategies and tactics, splits the major task into small groups …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 21–26 Read article
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Impact of Global Economic Crisis on India and the ASEAN Countries
Abstract: The Global Economic Crisis 2008 was started from United States from 2006–2007 and known as the worst financial crisis which affected all over the World. This causes the up-growing US housing sector to collapse and by which almost the developed and developing economies were affected. This study draws evidence by focusing on the impact of economic crisis in India and the ASEAN countries over the period of 2006–2010. Most of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 12–20 Read article
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Indian Pharmaceutical Industry in 2018-SWOT Analysis
Abstract: The top Pharmaceutical companies in India in currently are Glenmark, Glaxo Smith Kline, Cadila healthcare, Aurobindo Pharma, Cipla, Lupin, Dr Reddy’s, and Sun Pharma etc. The strength, weakness, opportunities and threats associated with them and altogether to this industry is of great interest to pharma and commerce industry equally. The world population explosion and increase in life span has increased the importance of this industry overtime. The spending on medicine …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 7–11 Read article
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An Enigma to work in Virtual Team in Context of Global Brand Sensitivity and Standing
Abstract: Hundreds of brands just about the world could be described as "global," and hundreds more aspire to the same status. In order to create a global brand position the first step is to identify commonality among your potential audiences. The global brand position, once identified, can then be communicated efficiently to different targets by utilizing customized key messages. “All multinational companies should actively engage in global brand management. Any company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Opportunities in the Emerging Market Economies
Abstract: Emerging markets are an attractive opportunity for businesses to enter and invest in due to the rapid rise in development, high potential and a fast paced high economic growth. Many developed markets are saturated with competition and slow economic growth, so the focus has shifted to developing markets, also known as the 86 percent markets as they consist of 86% of the total global population. Emerging markets are the future …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 1–10 Read article
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A Research Paper on Digital Marketing
Abstract: Digital marketing is the modernization of electronic communication which is used by the marketers to promote the goods and the services towards the marketplace. The supreme objective of the digital marketing is concerned with consumers and allows the customers to endorse the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 15–17 Read article
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A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing
Abstract: Abstract Companies have many different ways to communicate their products/services to the public. A company must educate the public about their brands or products/services, so that they increase their sales because the ultimate objective of any company is to make profit. It is very important for a company to be able to distinguish their brands with that of the competitors since consumers’ faces thousands of messages a day and they …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 18–27 Read article
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SWOT Analysis of Reverse Mortgage in India vis-à-vis USA Market
Abstract: In a country like India, owning a home is one of the most cherished dreams for every individual. Being a home owner, most of the people feel pride in the young age and protected in the old age. Senior Citizens are a growing section of the Indian economy and dependency in old age is increasing day by day. There is significant increase in longevity and low mortality, on the other …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 28–34 Read article
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Challenges in Green Marketing
Abstract: ABSTRACT Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article