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319 articles for “Digital”
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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The Newest Marketing Trends of 2025
Abstract: As 2025 approaches, technological advances, shifts in consumer behavior, and the global economy have caused the marketing industry to change at an alarming rate. Instead of merely adjusting to these developments, marketers that wish to stay ahead of the curve must consider them. These new developments, which range from the emergence of AI-driven hyper-personalization to the significance of security in information distribution, provide both difficulties and barriers for companies trying …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 31–36 Read article
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Social Media Influencers’ Effect on Personal Lives: An Examination of Monitoring Requirements
Abstract: This study explores the significant and varied effects that social media influencers have on people’s private lives, looking at the psychological, sociological, and economic aspects of their influence. As digital platforms grow more and more integrated into everyday life, influencers are becoming increasingly significant. They are influencing public attitudes, actions, and trends in a variety of fields. This study examines the dual nature of their influence, emphasizing the serious risks, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Legal Impediments and Pathways for Mainstreaming Extended Producer Responsibility in India's Waste Regime
Abstract: Extended Producer Responsibility has become central to India's transition to a circular economy and now covers eight mandatory waste streams, which include plastic packaging, e-waste and end-of-life vehicles. But there are important legal and institutional obstacles that prevent EPR from being effectively mainstreamed over the long term. This research paper examines the existing regulatory framework, primarily based on the Environment Act, 1986, and identifies aggravating bottlenecks in terms of fragmented …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 27–45 Read article
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Critical Analysis of Online Fraud Prevention and Legal Frameworks inIndia: A Meta-Analytic Review
Abstract: Increased digitalization of the financial and government systems in India means that there is an augmented prospect of online frauds, therefore making it a challenge that needs integrated efforts with superior technologies and solid legal frameworks. This meta- analytic review critically looks into the amalgamation of emergent aspects of artificial intelligence, deep learning, and biometric authentication with the emerging legal aspects of fraud prevention in the Indian situation. Biometric systems, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 12–21 Read article
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Health Insurance Sector in India: Growth, Regulatory Reforms and Transparency Initiatives of IRDAI
Abstract: India's health insurance sector has become an important component of the nation's healthcare finance system by providing financial security against rising medical costs and increasing access to healthcare services. The sector has grown significantly due to a number of factors, including rising healthcare spending, public awareness, business sector participation, digitisation, and government initiatives.In order to guarantee orderly sector development, safeguard policyholders, bolster insurer accountability, and improve transparency, the Insurance Regulatory …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
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Impact of Subscription Models on Consumer Spending
Abstract: Subscription-based business models have significantly influenced consumer spending behaviors in recent times, offering convenience, premium services, and exclusive benefits while influencing financial decision-making. This study helps to explore the impact of subscription services across various industries including entertainment/media, Software services, fitness, and food delivery. It examines the consumer spending behavior, perceived value for money, and long-term commitment toward the services. The research highlights how subscriptions encourage recurring expenditures, lack of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–11 Read article
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A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce
Abstract: Consumer trust is a fundamental determinant of purchasing behavior in the digital marketplace. This study investigates the strategic role of online ratings and reviews in fostering trust among e-commerce consumers. By examining key factors such as review authenticity, sentiment trends, and platform credibility, the research explores how online feedback influences trust formation and purchase intent. Using a mixed-method approach, including surveys, other researcher opinion results highlight that transparent review processes, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Enhancing Data Security in ERP-Based Human Capital Management (HCM) Systems: A Study through Workday Security Framework
Abstract: Protecting sensitive human capital data in Enterprise Resource Planning (ERP) systems is essential in today's digital environment. This study investigates data security strategies in ERP-based Human Capital Management (HCM) systems, with a particular focus on the Workday security framework. The analysis covers Workday's strong security measures, such as customizable security settings, role-based permissions, and compliance with international standards, assessing their effectiveness in protecting organizational data. The paper highlights the importance …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 8–17 Read article
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Examining Consumer Dynamics: An Analysis of Perception, Preferences and Usage of Mobile Banking Services in Rajkot District of Gujarat
Abstract: The rapid expansion of mobile banking services has fundamentally transformed the way consumers conduct financial transactions in India. This study explores consumer dynamics in terms of preference, usage, and perception of mobile banking services in the Rajkot district of Gujarat. The analysis is based on primary data collected from 247 respondents through a structured questionnaire. Statistical tools such as mean, percentage analysis, and cluster analysis have been employed to interpret …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 1–9 Read article
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A study on consumer satisfaction towards mobile app banking system
Abstract: This executive summary provides an overview of a study. Through this study, we aim to gain insights into consumer perceptions, experiences, and satisfaction levels with mobile app banking systems. By employing rigorous research methodologies, including surveys, interviews, and usability testing, we seek to identify key drivers of satisfaction and areas for improvement. The findings of this study will not only benefit banks and financial institutions in refining their mobile banking …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 124–141 Read article
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Legal Framework in Deep Diving into Financial Frauds via Ad Click, Credit Card Management and Document Dispensation in E-commerce Transactions
Abstract: The financial industry is at a critical juncture with unheard-of potential and threats as it charts its course into a digital future. The advent of machine learning (ML) and artificial intelligence (AI) represents a paradigm change, offering a potent toolkit to bolster defences against more elusive and pernicious financial scams. In order to understand the dynamics of these frauds, pinpoint the weaknesses that allow them to spread, and clarify the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 28–33 Read article
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Effect of Artificial Intelligence (AI) on Financial Management: A Review
Abstract: Financial decision-making methods, predictive analysis, and risk management are the focal points of this study's examination of artificial intelligence's (AI) impact on financial control. This research uses a systematic literature review approach to look at the major shifts that have occurred because of AI's implementation in the banking industry, namely in terms of operational performance, financial decision-making, and customer experience. While there are clear benefits to using AI in financial …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems
Abstract: Within e-commerce ecosystems, artificial intelligence (AI) has emerged as a disruptive force that is altering digital decision-making, personalization tactics, and consumer engagement. AI applications such as recommendation systems, chatbots, intelligent search mechanisms, and predictive analytics are rapidly affecting online purchase behaviour. With an emphasis on purchase intention, contentment, and trust, this study investigates the behavioral effects of AI apps on customers in e-commerce settings. A structured questionnaire was used to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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The Purpose-Driven Shift: a Theoretical Overview on Generation Z Workplace Dynamics and Human Resource Adaptability
Abstract: This conceptual study examines the evolving workplace dynamics of Generation Z (Gen Z) and the growing need for Human Resource (HR) adaptability in the emerging 2026 labor market. As digital natives with strong preferences for flexibility, ethical alignment, autonomy, and psychological well-being, Gen Z employees are redefining organizational expectations and challenging conventional HRM practices. Traditional management structures based on rigid hierarchies, standardized career paths, and annual performance evaluations are increasingly …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 39–44 Read article