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524 articles for “E-marketing”
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Alternative Financing: The Role of Crowdfunding, Islamic Finance, and Venture Capital in Innovation
Abstract: This paper explores the evolving landscape of alternative financing by examining three innovative models: crowdfunding, Islamic finance, and venture capital. Each model addresses unique gaps in the traditional financial ecosystem and plays a distinct role in supporting innovation and entrepreneurship. Crowdfunding democratizes access to capital, enabling startups and creative ventures to raise funds directly from a broad base of backers, often through digital platforms. Islamic finance offers an ethical, interest-free …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 28–34 Read article
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A Comparative Study of Ai-Driven and Traditional Approaches to Financial Covenant and Compliance Monitoring at Mufin Green Finance
Abstract: This study looks at how AI-driven financial covenant and compliance monitoring stacks up against traditional methods used by Mufin Green Finance, a leading non-banking financial company in India’s green finance sector. Traditionally, covenant checks depend on manual reviews, periodic audits, and rule-based systems. These processes can be slow, require a lot of labor, and are often delayed by human error. With the rise of machine learning, natural language processing, and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 · pp. 8–16 Read article
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Analyzing Role of User-generated Content in Marketing in Digital Age
Abstract: User-generated content is that content on the internet in which users contributed in creation. In this digital age, customers are creative and actively engage with the business. They share their opinions, inventions, and insights. Users also create posts while using business’s products and services and share them with their audience. Tools for collecting user-generated content include Blogs and Groups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish …
Published in NOLEGEIN Journal of Information Technology & Management Read article
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A Study on Coffee Marketing and Farmer Organization in Dindigul District, Tamil Nadu
Abstract: Complexity of coffee channels of distribution system encourages business actors to optimize channels of distribution management as an effort to increase market transparency among them. Consolidating in farmer organization was required to strengthen bargaining position of farmer for facing the complexity of channels of distribution system. The aim of this research was to analyze channels of distribution and marketing margin on coffee marketing; and to analyze the characteristics of coffee …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 11–22 Read article
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A Study Of Market Potential For School Busses with Special Reference To Mahindra Truck Bus Division
Abstract: As we know that the tastes and preferences of consumers are ever changing and are not constant. Hence it is very much important for the marketer to know the trend and pattern of the consumers buying behavior. We can get information regarding color, design, size etc. of the consumer by the study of his behavior. Thus the study of consumer behavior helps the marketer in formulating the production policy of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 26–35 Read article
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Performance Evaluation of Selected ETF Fund At Nj Wealth Jabalpur
Abstract: Investment vehicle knows as mutual fund combine capital from numerous individual investors and are overseen by qualified fund managers. There are different type of fund available in India, including equities fund, debt fund, liquid fund, balance fund ETF, etc. The investment knows as an ETF uses money from many people to purchase many types of stock. Evaluating the performance of ETF funds is the major goal of this study. The …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 51–59 Read article
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Online Marketing
Abstract: This paper is intended to focus on whether online marketing is helpful in business or not, as compared to traditional marketing. Subsequently, the steps that must be taken to make online marketing more efficient are highlighted. In today’s era of digitalization, Internet has promised a brilliant future and subsequently has become a favourite tool of marketing for researchers. Before the Internet, the business often faced difficulties in connecting to customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 10–14 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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Understanding the Shape of Recovery
Abstract: As the market continues to develop, grow, and become international, there is increasing confusion among companies about the direction of operations. Every day, it is more difficult for them to capture new shares in the market, acquire and receive new customers, maintain a customer base, constantly increase customer satisfaction, position themselves correctly in the market and resist competition, and a reaction to the spontaneity of market development. This shows how …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 26–32 Read article
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Role Of I.T. In Pharma Industry (PSU) In India
Abstract: The pharmaceutical industry develops, produces, and markets drugs for use as medications. Pharmaceutical companies are allowed to deal in generic and / or brand medications and medical devices. They are subject to a variety of laws and regulations regarding the patenting, testing and ensuring safety and efficacy and marketing of drugs. Information Technology plays an important role in the economy in India and it gives good percentage growth to Indian …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 28–33 Read article
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The Study Related to Overvalued and Undervalued Stocks with Special Reference to Portfolio Management
Abstract: Market observers consider an investment "fully valued" when its market price matches its underlying value. However, an asset is either undervalued or overvalued if its market price differs from its value. Portfolio management prevents stock overvaluation and undervaluation by collecting and monitoring assets that satisfy an investor's long-term financial objectives and risk aversion. Stocks that are overvalued are those which are sold for a price that exceeds their true value. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 1, 2023 · pp. 1–10 Read article
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Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour
Abstract: The surge of freemium digital platforms has transformed the gaming market by enabling users to enjoy the basic elements of the game for free while monetizing advanced or additional features as in-game purchases. Therefore, the factors that lead users to remain entrenched in the gaming market and make purchases have also gained significance for the game developers and the research community. For this purpose, this study evaluates the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 10–16 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Study on Characteristic Line: Determining the Relationship Between Return of the Stock and the Market
Abstract: Any stock market investor, either big or small, is interested to know the nature of a stock before investing. To analyze the individual stock fundamental analysis is used when one is required to search in depth about a company, however, it is time consuming but a more reliable method, but when an investor doesn’t have much time and he or she is willing to check the performance of an individual …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 45–54 Read article
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The Marketing Mix's Nine Points
Abstract: The goal of marketing is to place the appropriate good or service in front of the appropriate audience at the appropriate moment. It includes all aspects of the business cycle, including production, distribution and sales. It also entails figuring out how to express the demands of the consumer and comprehending their wants. 9Ps of marketing can be applied to many types of businesses. With the world becoming more and more …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 13–16 Read article
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Role of Indian Startups In Achieving $10 trillion Economy
Abstract: Emerging economies are economies of emerging nations that are becoming more engaged with the global markets as they grow. Emerging economies are low-income, rapid-growth countries using economic liberalization as their primary engine of growth (Hoskisson, Eden, Lau, & Wright, 2000). They are characterized by an increasing market orientation and an expanding economic foundation (Bruton, Ahlstrom, & Obloj, 2008). Among the nations which have been identified as the upcoming economies India …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 1–4 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)
Abstract: The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products. A large swath of the internet has been taken over by the food industry. The aim …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 24–30 Read article
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Inclusive Workplaces: Building Diversity and Equity in a Fast-Changing World
Abstract: Building inclusive workplaces promotes innovation, creativity, and organizational success in today's fast-changing global market. Diversity, equity, and inclusion (DEI) in organizations requires certain ideas and practices, which this article discusses. Businesses' challenges and potential in fostering diverse settings are examined. Companies can empower every individual to reach their full potential by addressing unconscious prejudices, establishing equitable policies, and fostering an inclusive culture. The study also discusses DEI trends, leadership's role …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 152–156 Read article
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Road from Urban to Rural India –What FMCG Sector Should Do Different to Drive Growth from Rural Markets
Abstract: FMCG sector in India is poised for double digit growth in next 5 years but the main contribution is expected to come from rural market as urban markets are getting saturated . Besides rural focus , Natural is the another big word in Industry if companies have to board the bus of growth. This trend of Natural ,Herbal and Aryuvedic is growing day by day and Patanjali has been a …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 1–5 Read article