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1171 articles for “COVID-19, Agriculture practices in India, COVID-19 impact on agriculture”
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Apparel Industry in India
Abstract: India has always been one of the countries with big fashion hubs. The fashion in India has always been versatile. It changes from state to state, region to region. People have started adopting fashion from western countries. There has been a vast influence of western culture on the Indian consumer market. The current study examines the apparel buying behavior of Indian consumers through three dimensions, viz. income and buying habits, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 21–24 Read article
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Consumer Ethnocentric Attitude of Indian Emigrants in Their Host Country with Special Reference to Zambia
Abstract: In this paper, the researcher examines the state of consumer ethnocentrism of Indian emigrants in Zambia. The spotlight of this study is to find out the consumers' ethnocentric tendencies, especially among those Indians who reside in Zambia during the study time. The researcher used a questionnaire to gather the data from the respondents. Percentage analysis and multinominal logistics regression tool to test the research hypothesis were used. It was found …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
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Use of Financial Derivatives in Indian Companies: An Assessment
Abstract: Eminent researchers from all around the world have produced outstanding research and up-to-date empirical studies that have successfully and convincingly captured the corporate trend for risk management to increase the value of the organization in some way. It is accepted practice to view corporate risk management as a crucial component of a company's entire business strategy. On the basis of review of literature and discussion this research work has been …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Technological Alternatives for Fundamental Sanitation in India
Abstract: Access to basic sanitation facilities remains a major challenge in India, where over half of the population lacks access to proper toilets. This issue is particularly severe in rural regions, where traditional pit latrines and the practice of open defecation persist prominently. In this paper, we review the technology options available for improving basic sanitation in India, with a focus on low-cost and sustainable solutions. Let's start by examining the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 1, 2023 · pp. 29–34 Read article
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Critical Analysis of Indian Self-Made Women Entrepreneurs: Case Study
Abstract: Women entrepreneurs play significant role in the economy of India as well as in promoting the mechanism of women empowerment. In these consequences, it is realized that women entrepreneurs are also giving an important role in the development of the gender-based economy of India. In these consequences, the major objective of this research paper is based on the analysis of a case study of three selected women entrepreneurs, namely- Falguni …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 24–34 Read article
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Empowering Growth: Unleashing the Potential of MSMEs in India
Abstract: Micro, Small, and Medium Enterprises (MSMEs) form the backbone of the Indian economy, contributing significantly to employment generation, innovation, and economic growth. MSMEs are characterized by their relatively small scale of operations and play a crucial role in fostering entrepreneurship, promoting inclusive development, and reducing regional disparities. In India, MSMEs account for a significant share of industrial output, exports, and employment opportunities, making them vital contributors to the country's economic …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 18–26 Read article
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Understanding the Role of Environmental Awareness in Consumer Behaviour Towards Electric Two-Wheelers in India
Abstract: With an emphasis on how eco-consciousness affects adoption patterns and purchase intents, this study investigates how customer behaviour towards electric two-wheelers (ETWs) in India is influenced by environmental awareness. Electric two-wheelers present a sustainable alternative to traditional vehicles in light of the pressing environmental issues caused by emissions from fossil fuels and urban air pollution, although adoption rates vary throughout consumer segments. This study uses a mixed-methods approach that includes …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 74–78 Read article
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Intraday Trading in the Indian Capital Market: A Statistical Analysis of Trends, Strategies, and Dynamics
Abstract: Buying and selling assets during the same trading day in order to profit from market swings is known as intraday trading, or day trading. Technical analysis, good execution, indicator utilization, and risk management are all necessary for a successful intraday strategy. When trading intraday, you should utilize stop-loss limits to protect your risk and prevent losing money. You need to find a trading style that suits your personality and needs. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 19–27 Read article
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The Role of Women’s Empowerment in Shaping India’s Economic Development
Abstract: Women were assigned a secondary repute in this traditional patriarchal society, which is reflected in the political, social, and economic domains. But women equality and empowerment has constantly remained a priority in the vicinity and has been taken utmost care of by way of stakeholders. Landis’s empowerment and economic improvement are carefully associated: in a single direction, improvement by me can play a chief function in the use of down …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 Read article
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An Analysis of Indian Multinational Corporations Shows How Training and Development Affect Employee Innovation in the IT Sector
Abstract: Training and development have become increasingly important in an era where innovation is the foundation of competitive advantage, particularly in India's rapidly evolving IT landscape. The impact of T&D operations on the creative work practices of workers at some of the leading MNCs, including Infosys, TCS, Wipro, and Accenture, was investigated in this study. This study examines the efficacy of technical, behavioral, and leadership-focused training programs using a descriptive and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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An Empirical Study of Job Satisfaction and Work-Life Balance Among Indian Higher Education Faculty
Abstract: Faculty members in Indian higher education institutions today face increasing challenges in balancing their professional and personal lives. The growing demands of teaching, research, administrative responsibilities, and student engagement combined with institutional pressures have intensified work-related stress and impacted job satisfaction. This research paper explores the relationship between work-life balance (WLB) and job satisfaction among faculty in India, using insights from existing literature and review-based observations. The study highlights how …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 8–13 Read article
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Digital Payment Adoption in India: A UTAUT2-Based Analysis of Facilitators and Inhibitors
Abstract: The rapid expansion of digital payment systems in India has created a paradox characterized by extensive technological availability alongside uneven user adoption. Although digital payments offer significant advantages, such as convenience, speed, transparency, and enhanced financial inclusion, behavioral resistance continues to limit their widespread acceptance. Concerns related to usability, trust, and perceived value often influence individuals’ decisions to adopt such technologies. In thiscontext, the present study extends the Unified Theory …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 25–35 Read article
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Impact of Receivables on Profitability and Liquidity – Using Multi-Linear Regression Model
Abstract: ABSTRACT Profitability and Liquidity management of the company plays a pivotal role to the management. Management of working capital essential as it has direct impact on profitability and liquidity. An attempt has been made in this research paper to study the one of the main components of working capital, i.e., receivables on profitability and liquidity of Nestle India. The paper makes an attempt to study the relationship and influence between …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 16–23 Read article
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Effect of Selected Macroeconomic Variables on Short-term Solvency: A Study on Airports Authority of India
Abstract: The field of Macro-economic Variables and Financial Performance is ever-evolving, and a wide array of research has illuminated this field for the past three decades. The present study explores the impact of macro-economic variables on the liquidity of the sample company. The current research has relied on secondary data over a period of 18 years. The authors have deployed regression analysis by using statistical software SPSS over a cross sectional …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 1–13 Read article
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Cashless Economy: The Future of India
Abstract: Money cannot be king any longer. An economy that doesn’t use cash has all transactions for goods and services done online. Debit and credit cards, card-swipe technology, digital wallets, debit and credit cards, and e-banking are all included (mobile banking or banking through computers). Digital or cashless transactions have the advantages of greater accountability, scalability, and transparency. This research article focuses on the concept of a cashless economy, different types …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 38–41 Read article
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A Study on the Collision of Education Development in the Growth of the Indian Economy and Population
Abstract: Education helps create core values for each nation. Education plays a stellar role in the development of the economy. Education not only provides solutions to economic problems like poverty, unemployment, and economic growth, but it also gives the solution to different social issues like crime rate, population growth etc. In building a nation, the contribution of education is as vital as the economy's growth for a nation's development. Hence this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 33–37 Read article
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IPOs in INDIA: A decade analysis for IPOs average return
Abstract: Ever since the people of India got an alternative investment opportunity, stock market has been proven as a best investment venture for the passionate Indian investors. Some people call stock market investment a gamble but for the wise investors it is like a gold mine for generating wealth. Investing in initial public offerings (IPOs) represents one of the finest ways to benefit from stock market investing. IPOs give investors a …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 92–97 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models
Abstract: The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Central Initiatives of Organizational Leaders for Economical Solace in Post-COVID Situation
Abstract: The dexterity of a nation like India vastly depends upon the substantial growth of economy where the real flow of accomplished tasks is truly comparable with the available financial affluence in deed. That is why all the trained organizational leaders are absolutely concerned regarding the same, and they are undoubtedly advisable to enhance the productivity, and prior to that, they are largely aiming at the eight pieces of marketing, such …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 11–17 Read article