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388 articles for “Influencers”
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Leveraging Indigenous Knowledge for Sustainable Business Models: A Study on Tribal Entrepreneurship and Commercial Innovation in Gudalur Taluk
Abstract: Indigenous knowledge has long been a foundation for sustainable business practices, particularly among tribal entrepreneurs in Gudalur Taluk. This study examines the role of traditional wisdom in shaping entrepreneurial ventures, fostering innovation, and ensuring economic sustainability. Through a survey of 300 tribal entrepreneurs, the research explores how indigenous knowledge influences business operations, competitive advantages, and resource utilization while assessing the effectiveness of government policies and skill development programs. Findings reveal …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Bringing Gender Gaps in Economics Empowerment: Issues, Challenges, and Opportunities for Women
Abstract: This study examines gender inequality and its influence on women’s economic empowerment, highlighting the challenges they encounter and the opportunities available to them across different areas of life. The study addresses the multidimensional barriers women encounter, including educational inequality, labor market discrimination, limited access to financial resources, and sociocultural constraints, which hinder their full participation in economic activities. The primary objective of this paper is to analyze how these factors …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–12 Read article
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A Study on Marketing Strategy on Nitin Jatin Textiles LLP
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article
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Unemployment Situation in Delhi: A Case Study of South West Delhi
Abstract: This research paper examines the prevailing conditions of unemployment and underemployment in Delhi, with a focused analysis of their structural and socio-economic dimensions. The study highlights the growing significance of understanding labor market dynamics in a rapidly urbanizing metropolitan region. By evaluating the scale and patterns of unemployment, the paper seeks to identify key factors influencing workforce participation and employment outcomes in Delhi. The research incorporates essential labor market concepts …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 36–60 Read article
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Assessing the Role of Microfinance in Enhancing Economic Empowerment and Business Development for Rural Women in India
Abstract: This study explores the role of micro-finance in strengthening economic empowerment and supporting business development among women in rural regions of India. Despite their active participation in household and agricultural activities, rural women often face limited access to formal financial systems, restricting their ability to engage in entrepreneurial ventures. Drawing on case studies and quantitative evidence collected from various micro-finance initiatives, the research examines how small-scale credit, savings facilities, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 61–65 Read article
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Examining Consumer Dynamics: An Analysis of Perception, Preferences and Usage of Mobile Banking Services in Rajkot District of Gujarat
Abstract: The rapid expansion of mobile banking services has fundamentally transformed the way consumers conduct financial transactions in India. This study explores consumer dynamics in terms of preference, usage, and perception of mobile banking services in the Rajkot district of Gujarat. The analysis is based on primary data collected from 247 respondents through a structured questionnaire. Statistical tools such as mean, percentage analysis, and cluster analysis have been employed to interpret …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 1–9 Read article
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Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour
Abstract: The surge of freemium digital platforms has transformed the gaming market by enabling users to enjoy the basic elements of the game for free while monetizing advanced or additional features as in-game purchases. Therefore, the factors that lead users to remain entrenched in the gaming market and make purchases have also gained significance for the game developers and the research community. For this purpose, this study evaluates the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 10–16 Read article
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A Study on the Role of Entrepreneurship in EmploymentGeneration
Abstract: Entrepreneurship plays a vital role in promoting economic development by creating employment opportunities, encouraging innovation, and supporting sustainable business growth. This study examines the contribution of entrepreneurship to employment generation, with particular emphasis on the role of small and medium enterprises (SMEs) in creating both direct and indirect job opportunities. The research investigates key factors influencing entrepreneurial success, including access to finance, business training, market demand, innovation, and the educational …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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The Role of SHG-BLP on Micro Credit Access
Abstract: This study examines the role of the Self-Help Group-Bank Linkage Programme (SHG-BLP) in improving access to microcredit among rural women in Reddyvarahalli, Karnataka. The main objective is to understand the role of SHG-BLP, identify the different types of loans available to members, and examine the factors influencing access to microcredit. A descriptive research design was adopted for the study. Both primary and secondary data were collected to ensure a comprehensive …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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Impact of Receivables on Profitability and Liquidity – Using Multi-Linear Regression Model
Abstract: ABSTRACT Profitability and Liquidity management of the company plays a pivotal role to the management. Management of working capital essential as it has direct impact on profitability and liquidity. An attempt has been made in this research paper to study the one of the main components of working capital, i.e., receivables on profitability and liquidity of Nestle India. The paper makes an attempt to study the relationship and influence between …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 16–23 Read article
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Substantive Impact of Random Shock on Non-Institutional Cash Transfer in Spatial Informal Business Clusters
Abstract: The present paper is an effort to examine the consequences of Demonetization particularly on small entrepreneurship and businesses in spatial structures in India, disjunctive in production, employment and exchanges with formal industrial clusters not being adjacent much with formal institutional banking network, henceforth cohering their own informality allowing majority of the exchanges in pure cash transfer processes for their business purposes. The significance of the study lies in selecting a …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 2, 2019 · pp. 26–34 Read article
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Mutual Funds and Index—The Best and Safe Investment
Abstract: Mutual fund and index industry in India have developed rapidly and gained a lot of popularity from the past couple of decades, especially after the incorporation of Unit Trust of India in 1964. There has evolved parallel a rich attainable educational literature such as numerous subjects associated with mutual funds. One of the most regularly addressed topics inside the modern-day literature is investor’s belief and preferences, approximately various mutual price …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 21–36 Read article
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Factors Affecting Internal Audit Effectiveness and Performance in Government Organizations of Ethiopia: The Case of Amhara National Regional State Government Development Enterprises
Abstract: Internal audit plays important roles for the organizational survival and achievement. The main purpose of this study was to examine factors affecting internal audit effectiveness and performance in ANRS government development enterprises in Ethiopia by using both quantitative and qualitative approach (mixed approach). The research used descriptive statistics by selecting governmental development enterprises in Ethiopia. The data of this study were collected from; who is employed in the selected government …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 44–60 Read article
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Impact of COVID-19 On Microfinance
Abstract: This study highlights the role of microfinance institutions in developing economies and the impact ofthe ongoing COVID-19 coronavirus pandemic on microfinance institutions. It subsequently argueswhy the pandemic has a negative influence on the financial efficiency of microfinance institutionswhile resulting in a positive social outlook for MFIs at the same time.
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 1, 2021 Read article
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A Study on Impact of Covid-19 on Indian Stock Market with reference to BSE Sensex and Sectoral Indices
Abstract: The breakout of COVID-19 has thrown the world economy into disarray. COVID-19 began in Wuhan, China, and has since expanded throughout the world. In this situation, a worldwide economic downturn and disruption in demand and supply is expected to result in an unavoidable financial crisis and slowdown as a result of the extended global lockout. The current empirical study looks at the effects of COVID19 on the performance of the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 1, 2022 Read article
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Economic Liberalization and Growth in Nigeria: An Empirical Analysis
Abstract: This study analyzed the influence of liberalization on growth in the Nigerian economy. Employing time series analysis, data from the Central Bank of Nigeria and other relevant sources were empirically examined. The study is guided by the hypothesis on the effect of interest rate, foreign direct investment (FDI), the balance of payment, and exchange rate on real gross domestic product. Data were analyzed with some statistical tools: descriptive statistics, trend …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 26–37 Read article
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Working Capital Management (WCM): Strategies and Implications for Firm’s Performance
Abstract: This research paper examines the significance of working capital management (WCM) and its impact on firm performance. The efficient management of working capital is crucial for the success and sustainability of businesses, as it directly affects liquidity, profitability, and operational efficiency. The objective of this study is to explore various strategies and techniques employed by firms to effectively manage their working capital and assess their implications on financial performance. The …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 13–27 Read article
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Impact of FDI and BOP Current Account on INR/Euro Exchange Rate Evolution in India
Abstract: Balance of Payments, Foreign Direct Investment, and currency exchange rate impact each other andvice versa. This study was conducted to show how the INR/EUR exchange rate fluctuated over time inrelation to India’s current account of the balance of payments and its FDI inflows. A sum of 263 articles was identified after an initial search from databases like Web of Science, Google Scholar, research gate, and Scopus databases. 95 articles were …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 33–40 Read article
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Analysis of Indian Equity Fund System
Abstract: A shared support may be a sort of professionally overseen shared finance that pools the money of numerous financial specialists to buy securities such as stocks, bonds, cash showcase rebellious, and other resources. A shared finance is overseen by a proficient cash supervisor who distributes the fund's speculations and looks for to create capital picks up and wage for the fund's financial specialists. The main idea to carry out this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 41–50 Read article
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An Empirical Examination of Non-Performing Assets in Public Sector Banks
Abstract: As banks are backbone for Indian economy any concern that effect to the banks can create trouble for the whole economy. And non-performing assets is one of that events that affect the profitability of banks. For financial institutions, especially banks, managing non-performing assets (NPAs) is a major concern that affects both their overall performance and financial health. Because the existence of non-performing assets negatively impacted the banking system's efficiency, attention …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 83–91 Read article